Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
Latest Articles
3 Factors Every Brand Should Evaluate When Bringing Technology to the Retail Environment
Today’s article comes from Charlie Miller, Associate Partner at Control Group, the leading innovation, technology and design company we selected to be featured in our conversations & cocktails series, which will be held on May 15th in New York City’s meatpacking district. Access is complimentary and by-invitation only. You can request an invitation here.
Bringing Technology In-Store
To say today’s consumer is connected is a vast understatement. Technology enables people to be instantly and constantly connected to experiences, information, other people, to brand stories, and to products. What’s more, their expectations of how businesses and brands can, and should, leverage technology are dramatically rising. Clearly, this is impacting the retail environment and we have already seen multiple brands respond by incorporating digital to the store experience in various ways (some successfully, others less so).
Redefining Luxury for the Millennial Market
Gone are the days of “prestige” and “social status” as indicators of desirability in luxury brands—millennials want authenticity, singularity, and social value from the brands we choose to champion. Everlane, along with brands like Warby Parker, Indochino and even the newly launched ‘How About We’ (a dating site that provides members with a complimentary concierge service) are doing something compelling in the prestige space. They offer all the consideration and it-factor of a luxury experience, but with a sense of innovation and transparency a lot of the ‘traditional luxury’ brands find hard to achieve.
What’s the Future of Business? Taking a Page From Brian Solis
Last week, we had the opportunity to attend a talk given by Brian Solis, a globally recognized digital thought leader, at the SoHo House in New York. The evening focused on conversations with some of his favored start-ups, (among which was the Montaj video app). The event was standing room only, with people crowding to get a glimpse of Adrian Grenier, who later presented two start-ups he has an active hand in, Wreck Room and Shft.com. What we found to be the most interesting and substantial information though, was found in Brian Solis’ new book, titled What’s the Future of Business.
The Best Fashion/Tech Start-Ups at NY Tech Day
Dubbed as the “world’s largest start-up event”, NY Tech Day took place April 25th in NewYork City. Over 400 tech start-ups were represented, seeking to gain exposure, feedback and grow their networks amidst over 10,000 attendees. The rapidly increasing number of New York-based fashion tech start-ups lead us to attend and assess the prevailing themes these new businesses in our industry are focused on.
