At Style Coalition’s Fashion 2.0 event this past Tuesday during Internet Week, three of the top fashion brands in digital were interviewed in front of an audience. Here’s what Bergdorfs, DKNY and Kate Spade all had to say about the both dreaded and necessary “Return On Investment” conversation in social media.
Did you know that over 425 million people access Facebook from a mobile device every month? As a brand, capitalizing on your Facebook fan base through applications is a strategy employed by a vast majority, yet almost none are designed to be compatible with mobile devices. One of the first brands to overcome this challenge is Michael Kors, with the launch of their recent Mother’s Day campaign, “What She Wants.”
I thought it was time to bring you some of the latest on interactive design. There’s a lot going on when it comes to Social Media; brands are attempting to finalize strategies and maximize Return on Investments to acquire a strong position on emerging social networks such as Pinterest.
Officially launched in 2012 just before the SXSW festival, Mulu.me is one of the most exciting curation-based community platforms. Joining the ranks of Pinterest, The Fancy, OpenSky, Lyst and Svpply, Mulu allows users to save and share items they love, with one major point of distinction: a direct purchase path that allows users to make money for themselves, for their businesses or for the charities of their choice.
Pinterest, and its popularity as a topic discussed in the conference rooms of fashion industry companies, continues to grow at incredible speed. Many questions arise, “Should our brand be on Pinterest?”, “What are the legal ramifications of Pinterest?”, even “How do I use Pinterest?”. In today’s round up, we gather a snippet of examples of how some fashion brands are using the platform specifically to run campaigns. It comes as no surprise that many of the initiatives target the bridal audience, a major subset of users on Pinterest. What’s especially interesting, though, is how the logistics in running a campaign differ from one brand to the next. Some start the campaign on Pinterest and then take it off to other platforms, like Facebook. Others set up contests where some of the content and title is mandatory, while some invite users to be more freely creative. Through all of it, inferences can be gleaned that may impact your brand’s Pinterest strategy. Here, 5 campaigns to take note of:
When you are constantly debuting new products and collections, you have to be a gifted content editor, figuring out what to promote without creating brand fatigue with your social media followers and email subscribers. However, having a very limited inventory that only gets updated once or twice a year is also problematic. As marketers, we’re always looking for great “assets” like attractive photos, product placements and events to give us hooks for interesting and engaging content. So what happens when we are charged with creating this content on a regular basis, but aren’t given very many exciting assets with which to work?
Elizabeth Canon
Tamar Koifman
Carlos A. Canon
Scott Forshay
Roeland de Jong
EXPERIENTIAL BRAND ARCHITECT »
Ceci Guicciardi
Gina Conforti
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