Fashion's Collective: A Resource in Digital and Social Media Marketing for Fashion and Luxury Brands

The Evolution of the (Well-Groomed) Male

One of the first Fashion Friday posts I wrote covered the idea that men are starting to dress again. Since that article was written, I have noticed that not only has the trend strengthened, but the idea has grown tentacles and touched other aspects of the everyday man paying closer attention to himself. These ideas obviously have existed before, but it’s like when you hear a word for the first time and then all of a sudden it appears everywhere.

Why Integrating Social Functionality To Your Site is a Powerful Play

Throughout recent years we have seen the internet develop at a rapid pace. Online technology evolved, allowing brands the capacity to do more than ever before. Social network platforms have grown into today’s digital superheroes, as we’ve prioritized community and the quest for connecting the brand with as many users as possible. We have done this largely by allocating budgets to ‘social’ initiatives and leveraging Facebook, Twitter, Instagr.am and other social platforms for our brand.

FC is Bound for the Southern Hemisphere!

We are escaping New York winter for New Zealand’s summer climate. Even though we’ll be traveling, we’ll still be publishing articles to keep your appetite for digital marketing content at bay, though maybe at a more relaxed pace than usual!

Merging Marketing and Sales Through Shoppable Video

Collections are often inspired by themes. Marketing campaigns aim to attach consumers to that theme, hoping that it inspires people on an emotional level. And while brands in our industry do pursue artistic brand expression, we often see campaign videos that don’t showcase any product. Similarly, it is often the most creative silhouettes of a new collection that are used for marketing purposes, (shows and campaign videos) while they may not be available in stores because retailers buy into more mainstream merchandise.

5 Things To Know About Marketing In China

Over the past year I’ve come to learn a lot about the digital branding landscape in China. While I am certainly no expert, I have been blown away by some of the things that I’ve learned.