It’s come to a point where we’ve catapulted beyond the learning curve that we first encountered when using social media for our brands. We no longer have puzzling thoughts on how to capture the brand voice or what type of imagery works for our audiences. So now that these factors are crystal clear and it the critical role of social media for brands has become obvious, what’s the next step? Do we continue to broadcast and disseminate what we desire? That’s not it. In fact, it’s time to go in the opposite direction and innovate. And what better way to do that than to focus in on the newest technology platforms available to us as brand marketers, and consider how we can partner with them to move our industry forward.
Why Creating an Aesthetic Vocabulary is Necessary for Lifestyle Brands: An Interview with Meg Touborg
This year at FashionForward, we took a slightly different approach, selecting 5 hot topics and inviting leaders in the industry to present different perspectives on the topic. Naturally, big data was included as one of the central topics to focus on and was neatly relegated to a segment of the day.
As the holiday season descends upon us and shoppers flock to brick and mortar stores to satisfy their retail needs, many brands will launch or heighten the role technology plays in the in-store experience.
Yet another successful FashionForward is now behind us, and we are so honored to have hosted all who attended and participated. The dialogue that was sparked throughout the day is something we are extremely proud of, and we can’t help but feel excited by the level of passion and innovation that was present.