We’re thrilled to be speaking with Patrick Martin of Zappos on Wednesday, August 20th about some of secret tips, tricks and tactics Zappos employs in their big data strategy. As many of you know, at FC, we’ve been focused on the big data revolution for some time now, teaching workshops, hosting events and including some of the industry’s top experts as part of our FashionForward line-up.
Only 18% of CMOs feel prepared for the big data explosion (2014 IBM Global Study), and with good reason. In order for data collection, organization and management to be successful, they need to be cross-channel and cross-department initiatives. Yet, most organizations are not set up with the internal alignment necessary for this to happen seamlessly. An additional challenge is the fact that much of the backend technology is made up of archaic, legacy systems that lack the flexibility to connect to external platforms and provide the data output a marketer is interested in. So, what’s a marketer to do?
As brands converged from around the world to gain access to cutting-edge insights and new technologies at SXSW, one of the hottest topics of the festival was in-store technology. Yet, many questions arise about the actual implementation when it comes to tracking the customer in-store experience. Wesley Barrow, founder of Nomi and one of our featured experts at the Fashion Brain Bar, weighs in. Below are some of his responses to questions crowd-sourced from industry execs around the globe:
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One of the most informational topics throughout SXSW was big data. Panels and presentations addressed everything from A/B testing to tracking your customer across devices, and delivering content accordingly. But as many businesses seek to start analyzing and acting on customer data, having a concrete sense of the first steps is important. Below is an excerpt from our conversation with AgilOne, pertaining to just this, taken from the Fashion Brain Bar.