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Getting Started with a Big Data Strategy: What You Missed at SXSW

One of the most informational topics throughout SXSW was big data. Panels and presentations addressed everything from A/B testing to tracking your customer across devices, and delivering content accordingly. But as many businesses seek to start analyzing and acting on customer data, having a concrete sense of the first steps is important. Below is an excerpt from our conversation with AgilOne, pertaining to just this, taken from the Fashion Brain Bar.

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Content Meets Commerce: Promising New App Launches @ SXSW

SXSW has long been a breeding ground for new technology to be conceptualized, launched and discussed, and this year was no exception. On the very day of the Fashion Brain Bar, Mulu launched their app “The Latest”, which is one of the most sophisticated and seamless ways to bridge content and commerce to date. Below is an excerpt from our conversation with their founder, Amaryllis Fox:

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Overheard @ SXSW: H&M Keeps a Watchful Eye On Upcoming Tech

Jordan Nasser is the Head of Digital at H&M and was a featured expert at the Fashion Brain Bar during SXSW. This year, we gathered an elite group of industry experts for a day beside the pool, and took question submissions from around the globe. Here’s some of what was said:

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Innovations in In-Store Tech: Nomi Weighs In @ SXSW

As brands converged from around the world to gain access to cutting-edge insights and new technologies at SXSW, one of the hottest topics of the festival was in-store technology. Yet, many questions arise about the actual implementation when it comes to tracking the customer in-store experience. Wesley Barrow, founder of Nomi and one of our featured experts at the Fashion Brain Bar, weighs in. Below are some of his responses to questions crowd-sourced from industry execs around the globe:

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Overheard at SXSW: Mr. Porter Talks HENRYs, Male Browsing Behavior + more

Cassandra Bergsland is the Site Manager for MR.PORTER and was a featured expert at the Fashion Brain Bar during SXSW. This year, we gathered an elite group of industry experts for a day beside the pool, and took question submissions from around the globe. Here’s some of what was said:

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SXSW Coverage: Monetizing Instagram through Visual Commerce

For those of you who couldn’t make it down to SXSW, visual commerce was an important topic as so many businesses look for tangible return on investment from their social media profiles. This year, Pau Sabria, co-founder and CEO of Olapic was a featured expert at the Fashion Brain Bar during SXSW. Below is an excerpt from the visual commerce conversation:

 

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