The new Jimmy Choo, “Catch a Choo” campaign is a prime example of a luxury brand leveraging social media to spread its message across the world wide web in a way that makes sense for both the brand and its consumers. The new contest, as promoted on the brand’s blog, Facebook, FourSquaure and Twitter platforms, encourages users to follow the Jimmy Choo trainers (as in Jimmy Choo’s new $500 trainer sneakers) around London via Twitter/Facebook/FourSquare…and if you can catch them, you can keep the shoes!
In short, the campaign is spot on in terms of brand identity, uses already existing and popular social media platforms and rewarding users for participation.
The result was 4,000 participants, a 40 percent increase in positive comments posted online and a 33 percent rise in sneaker sales, according to media agency Luckie & Co.
Photo Credits: Jimmy Choo
