Celebrating the best in class is a notion that has long spanned both industries and genres. For the third time, Style Coalition held the Fashion 2.0 Awards, highlighting the superior work of fashion brands in the digital and social arenas.
Held on February 9th at the SVA theatre in New York City’s Chelsea district, the two hour event was hosted by Robert Verdi with a special address given by Norma Kamali. Leading up to the event, nominees were voted on by the public in order to determine which brand won the “Best” title across 8 different categories (winners below).
Perhaps most impressive was the turn out of top fashion brands just days before the start of New York Fashion Week. In the audience were marketers from Kate Spade, Donna Karan, Oscar de la Renta, Bergdorf Goodman and Marc Jacobs. Burberry followed along enthusiastically via Twitter. Though a nominee (and winner), Prada was missed at the festivities.
The awards, their existence and the turnout calls attention to the importance of digital marketing in the fashion industry.
It used to be that there was a gulf between what fashion stood for and what technology stood for; and this fueled fashion’s resistance to embrace the digital world. Happily though, this has started to shift dramatically, and the Fashion 2.0 Awards are but one indication of this. Speaking at the event, Norma Kamali reminds us,
“What’s most innovative, modern and new in fashion isn’t the clothes, it’s how we tell the story, how we humanize it.”
How right you are, Norma.
Technology is but a tool we have to tell the story of fashion. The Fashion 2.0 Awards celebrated the brands the public happens to think are the best story tellers using the digital medium. As announced by Style Coalition bloggers that evening, “and the award goes to…”:
Bergdorfs beat out Burberry, Dior, Gucci and Oscar de la Renta
DKNY beat out Betsey Johnson, Oscar de la Renta, DVF and Rachel Zoe
DKNY beat out Alice & Olivia, Kate Spade, Rebecca Minkoff and Tory Burch
Best Online Video
Prada beat out Bergdorfs, Lanvin, Norma Kamali and Rachel Roy
Marc Jacobs beat out Burberry, Coach, Elie Tahari and J Brand
Best Mobile Application
Tiffany & Co’s Engagement Finder beat out DVF, GAP, Ralph Lauren and Victoria’s Secret
Next Big Thing in Tech
Instagram beat out Pinterest, Pose, Snapette and Stylitics
Kate Spade beat out Coach, DKNY, Burberry and Oscar de la Renta
Photo Credits: Style Coalition