Latest Articles

Industry Predictions for the Year Ahead

Our partners at Luxury Society have a network of experts around the globe, who they tapped to provide predictions for 2014. Uncovered were five key trends, and we were fortunate to be asked to contribute our thoughts for the fashion industry. Below is an overview of the key trends, and we encourage you to read the full article here.

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What Customers Want From In-Store Technology

As the holiday season descends upon us and shoppers flock to brick and mortar stores to satisfy their retail needs, many brands will launch or heighten the role technology plays in the in-store experience.

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“Millennial is an Attitude, Not an Age”

On screen: A man purses his lips, crosses his arms over his chest and tilts his head, “I want to ask you: can you walk for me? Give me a good strong walk. Think Helmut Lang.” A toddler crawls out of a stroller and teeters toward him unsteadily.

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Achieving Press-Worthy Initiatives Through Technology Partnerships

It’s come to a point where we’ve catapulted beyond the learning curve that we first encountered when using social media for our brands. We no longer have puzzling thoughts on how to capture the brand voice or what type of imagery works for our audiences. So now that these factors are crystal clear and it the critical role of social media for brands has become obvious, what’s the next step? Do we continue to broadcast and disseminate what we desire? That’s not it. In fact, it’s time to go in the opposite direction and innovate. And what better way to do that than to focus in on the newest technology platforms available to us as brand marketers, and consider how we can partner with them to move our industry forward.

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Why Creating an Aesthetic Vocabulary is Necessary for Lifestyle Brands: An Interview with Meg Touborg

The term “lifestyle brand” has become almost blase in a time when digital transparancy and the need to relate to customers at an individual level is engrained in most successful brands today. Regardless of whether or not a brand specifically sells cross-category lifestyle items, brands are more aware that their customers are multi-faceted with interests that span well beyond any specific product category. Not only do we see today brands like Giorgio Armani offering couture, ready-to-wear, mens, womens and children’s clothing, but also furniture and restaurants. Many more brands achieve lifestyle elements through collaborations (take, for example Oscar de la Renta’s recent stationary collaboration with Paperless Post). Other brands simply communicate the lifestyle they believe their identity embodies through marketing messages and social media.

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Personalization: The Key to Successfully Using Big Data

This year at FashionForward, we took a slightly different approach, selecting 5 hot topics and inviting leaders in the industry to present different perspectives on the topic. Naturally, big data was included as one of the central topics to focus on and was neatly relegated to a segment of the day.

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