Latest Articles

The Misconception of the “Buy Now” Button

In my opinion, the consumer decision journey does not necessarily start with a product, a need, or want in mind. With the constant flow of information that we search for and get exposed to through digital channels and multiple devices at any time of the day, we are inspired to discover the things we would otherwise never have thought of. Influencers, branded content, and the influence of peers through social platforms play an important role in the discovery of the new things we fancy. But do these influences also immediately drive us to purchase?

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Are Consumers Ready for Wearable Tech?

CES 2014 is already over! This year’s hot trend has been wearable technology. Countless smartwatches, wristbands, and even smart jewelry have been showcased. The medium is pushing further, and that’s a good thing. However, the market seems to be crowded before it is fully formed, and before the industry players have taken the time to define it. The convergence of function and form: this is the basic definition of wearable technology. Today’s devices definitely deliver on the functionality aspect, but are not necessarily visually appealing. And therein lies the paradox: is wearable technology actually wearable? There seems to be a disconnect between the creators, who are focused solely on the usability of a piece, and the end-consumer, who, while valuing function, also desires an alluring design.

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Industry Predictions for the Year Ahead

Our partners at Luxury Society have a network of experts around the globe, who they tapped to provide predictions for 2014. Uncovered were five key trends, and we were fortunate to be asked to contribute our thoughts for the fashion industry. Below is an overview of the key trends, and we encourage you to read the full article here.

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How Digital is Impacting the Jewelry Industry: An Interview with Gannon Brousseau of The Couture Show

Today I’m chatting with Gannon Brousseau, Show Director for The Couture Show. Gannon spent the first 15 years of his career in LA, primarily in retail industries, before making the transition to both New York City and the world of fine jewelry.

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Top Wearable Tech Trends from CES

This year at CES, the world’s biggest technology and consumer electronics gathering, it was understood that the hot buzz is wearable technology. Obviously, this has some serious implications for the fashion industry. You may find yourself wondering, “What is this wearable tech trend about?” Well, according to the products exhibited and the experts at CES, it’s really about two devices so far: smartwatches and smart wristbands. So, get your wrist ready!

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Achieving Press-Worthy Initiatives Through Technology Partnerships

It’s come to a point where we’ve catapulted beyond the learning curve that we first encountered when using social media for our brands. We no longer have puzzling thoughts on how to capture the brand voice or what type of imagery works for our audiences. So now that these factors are crystal clear and it the critical role of social media for brands has become obvious, what’s the next step? Do we continue to broadcast and disseminate what we desire? That’s not it. In fact, it’s time to go in the opposite direction and innovate. And what better way to do that than to focus in on the newest technology platforms available to us as brand marketers, and consider how we can partner with them to move our industry forward.

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