No time would be more appropriate to discuss the relationship between fashion and art than in the midst of fashion week. From the incredible fashion that has recently graced the runways, to the scenery created, the audience that fashion commands, and the inspirations that it evokes in the masses; fashion is an evident art form.
Brand Positioning, Digital Branding, Marketing, Must Read »
Free Association, An Exercise in Branding
Free Association is something I find useful in terms of brand strategy, and can at times also be wildly entertaining. Mere words can quickly trigger a person into thinking of the associations that immediately come to mind. As humans, we assign meaning to words and then use these words to both represent and describe. For brand marketers, free association is a Taboo-like game that can be very telling of how the identity is perceived.
The Changing Scope of Fashion Prestige
For something to be considered prestigious it must be of high quality, well reputed, and – perhaps most of all – hard to attain. After all, how impressive would a Harvard degree be if half of the U.S. population held one? Elite brands in fashion trade and media rely on this prestige quotient to stay above the fray and command high levels of respect and retail price. Yet as the fashion industry moves toward what many are calling a more “democratic” model, these brands are at a crossroads. They must adapt to increasing demands of accessibility, while maintaining a sense of exclusivity. To do so, new approaches to doing business are evolving daily.
Style »
The Name is Ford, Tom Ford
Anyone who has taken it upon him or herself to put a word on paper about fashion has had to mention the force that is Tom Ford.
