A sense of discovery fuels the desire for fashion. Accessibility transforms desire into purchase. Our own individual need to be validated as an expert and style setter drives word of mouth. What encapsulates these three things (discovery, accessibility and becoming an expert) more than the boutique shopping experience? We stumble upon old stores in uncharted neighborhoods, or new stores in heavily trafficked ones, and delight in exploring the labels, conversing with store owners and supporting local business through our collective buying power. The same goes for the digital arena, where the most influential searches within fashion stem not from a blind Google search but from the opinion of a trusted blogger, editor or friend. As we continue our virtual hunt and stumble upon brands or boutiques, our journey of exploration sometimes leads to a purchase and other times to information that places us at the forefront of a trend.
An Assessment of Digital: TribaSpace Interviews Fashion’s Collective
Printed in yesterday’s edition of TribaSpace, Fashion’s Collective had the opportunity to be interviewed by the publication’s Megan Cahn. The interview titled, “Fashion’s Collective Can Help Your Company Thrive Online”, reprinted here on Fashion’s Collective:
Brand Positioning, Design & Usability, Digital Branding, Facebook, Marketing, Social Media, Twitter »
The Actual Cost of Digital Marketing
Working as a brand marketer in today’s oversaturated landscape of media is a more difficult job than ever. Determining where and how budget should be allocated is becoming more fragmented with the constantly growing number of platforms. Digital has clearly made its case as a platform to be taken seriously for many reasons, including a lower barrier to entry in terms of price and a greater potential impact in terms of sharing. We know that there are 1.73 billion internet users worldwide, 400 million of which are Facebook users (Royal Pingdom). The numbers don’t lie and they tell us, as marketers, that we need to consider a mix that includes digital and social media. The question becomes, how much?
