“Social Commerce is about reshaping shopping around people. Itʼs much more than opening a store on Facebook or adding a Facebook Like button to a website.” -SCIQ
Commerce, Consumer Insights, Facebook, Social Commerce, Social Media, Tools & Resources, Twitter »
A Look at the SCIQ Social Commerce Rankings
Aspirational Consumers, Brand Positioning, Commerce, Consumer Insights, Content Strategy, Ecommerce, Emerging Platforms, Social Commerce, Social Media, Tools & Resources, Web 3.0 »
A Svpply For Your Customer’s Needs
Often, bookmarking and aggregating sites enter the digital space and are automatically deemed notorious for causing unproductive noise and adding to the clutter in an already saturated link economy. This is because for quite some time, there has been a need for a fashion bookmarking site that can offer not only utility and inspiration, but an intuitive experience for users that are passionate about product and shopping online.
Brand Positioning, Content Strategy, Design & Usability, Digital Branding, Ecommerce, Social Media, Tools & Resources, Web 3.0 »
If You Build It, They Will Come…Right? WRONG.
Creating an experience has long been a focal point for fashion and luxury brands. After all, the experience of your brand is one of the main elements that set it apart from the competition. When it comes to online, brands spend anywhere from tens of thousands to millions of dollars engineering the right “experience” that both upholds the existing image and communicates the current message.
Must Read, Social Media, Tools & Resources »
Social Media & the Law: 4 Areas of Concern Every Marketer Needs to Know
Social networking sites continue to grow in terms of users, and the figures are truly staggering. There are more than 175 million registered Twitter users, sending out 95 million Tweets per day. Though still relatively new, Tumblr is growing fast, by roughly 25,000 new users per day and is estimated to have reached over two billion page views per day. Meanwhile, Facebook counts over 640 million users, up from January 2010, when the site had 350 million active users. Half of these log in daily and Facebook has seen a 40% increase in daily usage over the past 12 months. While user numbers across the different platforms continue to expand, when it comes to the legal ramifications of social media, users may still be uncertain and unsure of their responsibilities.
Brand Positioning, Content Strategy, Digital Branding, Facebook, Social Media, Tools & Resources »
Social Media Debate: One Global vs. Many Local
Being a multi-national brand in today’s world isn’t easy. Forget about inflation concerns, outsourcing issues or shareholder demands…social media communication is a challenge in itself! There are currently two primary approaches for global brands:
Commerce, Ecommerce, Emerging Platforms, Facebook, Social Commerce, Social Media »
An Introduction to Facebook Commerce
As a business strategist focused on digital marketing and social media, I’d estimate that the word “Facebook” comes up in about 85% of my conversations with clients and industry insiders. While the attention in the past two weeks may have moved to the new kid on the block, Google +, Facebook still remains (by a long shot) the social network. Luxury brands are finally understanding how to interact with customers and fans in this arena, and are even beginning to ask the question: “How do we make money here?”
