As marketers, we love creating campaigns that take on a life of their own, that become distributed and deposited by our top brand advocates throughout their seemingly infinite social networks. Whether it’s online or not, word of mouth is something all marketers seek, it’s our holy grail. Having a loyal customer take hold of a brand piece and share it with their circle via word of mouth is pure. solid. gold.
But what does this mean online?
Brand Positioning, Content Strategy, Digital Branding, Marketing, Social Media »
Managing the Exclusive Distribution of Content as a Luxury Brand
Brand Positioning, Digital Branding, Marketing »
Innovation as a Business Strategy, Part One: Marketing Innovations
The digital platform, in general, has provided brands the opportunity to connect with customers on a new marketing channel. Social media in particular, allows this connection to take on entirely new meaning, where brands have authentic, transparent and informal dialogue with both the world and one person, often simultaneously. Legacy brands including Burberry and Gucci now have over three million Facebook fans, respectively. Jimmy Choo used social media to introduce its line of trainers, ultimately driving sales of a new product by 33%. Bloggers necessitate agents, command six-figure incomes and sit in the front rows of some of the most exclusive fashion shows.
The Potential Marketing Opportunities in Augmented Reality
Defined as a view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery, the term augmented reality has been making its way into digital marketing vernacular over the past couple of years. As yet another element to consider in a marketing strategy, this begs the question, should augmented reality be part of a brand’s budget, and what are the benefits and concerns involved?
