We’ve all heard the phrase, typically uttered by agencies and ‘social media experts’, “Content is King”. This proclamation throughout the industry is the crux of a main challenge faced by fashion and luxury brands in particular. For brands so deeply rooted in exclusivity, serving up a wide array of ongoing content in a public arena presents quite the conundrum. Yet, if creating engaging and relevant information is the key to digital success, it is critical brands understand the guiding principles of content creation and curation.
Brand Positioning, Content Strategy, Digital Branding, Ecommerce, Facebook, Marketing, Social Media »
The Guiding Principles of Content Creation and Curation
Brand Positioning, Content Strategy, Digital Branding, Luxury Mentality, Marketing »
Redefining Exclusivity
One of the main challenges luxury brands face online is maintaining exclusivity while participating in a platform that is the polar opposite of exclusive, open to all with an internet connection, 24/7.
4 Ecommerce Sites Luxury Brands Can Learn From
Due to consumer appetite, the fashion marketplace online is now a multi-billion dollar industry. For retailers and brands, the web proves to possess a vast opportunity in terms of consumer outreach and revenues. The convenience and ease of online allow even the smallest brands the ability to set up an e-commerce venture.
The 7 Tenets of Successful Brand Websites
As digital flagships launch, new platforms emerge and innovations are made, there is an impressive movement within the fashion and luxury industry to embrace technology. With so many platforms and elements to consider, the job of a brand marketer is more difficult than ever in establishing the main brand website. While there are risks to being too cutting edge, there are also risks in playing it too safe.
Aspirational Consumers, Brand Positioning, Consumer Insights, Luxury Mentality, Marketing »
Brave New World: Marketing Effectively in a Post-Recession Era
Despite the title of the article, we are not quite yet “post” recession. Still in the midst of an economic downturn, the only difference today, our third year in a depressed economy, is that we no longer feel the pressure and urgency of being in crisis mode. We have all adapted to certain fiscal occurrences and accepted them as our new reality.
