Founded in Reggio Emilia, Italy by Achille Marimotti in 1951, MaxMara began producing a superior quality of ready-to-wear, with a specialization in high-end outerwear.
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The Art of Reinvention
I absolutely love what Gentucca Bini is doing for fashion. At the Pitti show in Florence, she set up a designated area not just to showcase her pieces, but to actually create them on the spot. She is breathing new life into garments that are otherwise expired and outdated by using her own inspirations to redesign them.
