Over the past year I’ve come to learn a lot about the digital branding landscape in China. While I am certainly no expert, I have been blown away by some of the things that I’ve learned.
Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Mobile, Must Read, Social Media, Tools & Resources »
5 Things To Know About Marketing In China
Commerce, Facebook, Must Read, Social Media, Tools & Resources, Web 3.0 »
The New Facebook
Hopefully, everyone has noticed the new Facebook. It shows us something about humanity, in yet another example of the extent to which people can cope with change. It also demonstrates how hard it is to alter an established platform and still meet the rooted expectations of our users.
Brand Positioning, Consumer Insights, Design & Usability, Digital Branding, Must Read »
7 Seconds
“You never have a second chance to make the first impression.” The web is a particular market space. Consumer behavior differs to a large extent from offline behavior, even though real world’s best practices can be extremely useful for optimizing our online user experiences.
Brand Positioning, Digital Branding, Innovative Campaigns, Social Media »
How Luxury Watch Brands are Innovating Digitally
“Luxury watch marketing” and “digital innovation” rarely shows up in the same sentence, let alone together in an article headline, but contrary to what the industry might think, there are some haute horlogerie brands paving the way online.
Emerging Platforms, Facebook, Social Media »
Google+ or Google-?
Everyone has been buzzing about Google+, the latest Facebook contender to appear on the playing field. What’s different about this new entrant is that Google actually did an excellent job of developing a platform that is both easy to use and sophisticated in scope.
Blogging, Brand Positioning, Digital Branding, Facebook, Social Media, Twitter »
Calculating the Risks of Not Participating in the Digital Revolution
For many luxury brands deeply rooted in heritage, the digital age has presented a challenge in protecting a legacy more than it has presented an opportunity to evolve. As some brands elect not to participate in the digital evolution, it is rarely understood if this choice is an informed decision or instead the result of severe indecision.
