Remember the scene from Pretty Woman, when Richard Gere is driving down Hollywood Boulevard in a Lotus, needing nothing more than directions? As he slows down, a slew of hookers emerge to taunt him. They’re not looking for love, they’re looking for someone to pay up, here and now. He ends up willing to pay Julia Roberts to help him find his way, and she takes the opportunity with a potential new client. Ultimately, he falls in love and they live happily ever after and she is elevated from a lady of the night to a lady who lunches. Maybe this is a stretch, but I think there is actually something fashion brands can take away from this, a lesson to be learned.
Aspirational Consumers, Brand Positioning, Consumer Insights, Content Strategy, Luxury Mentality, Social Media »
Are Fashion Companies Using Digital to Pimp Their Brands?
Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Mobile, Must Read, Social Media, Tools & Resources »
5 Things To Know About Marketing In China
Over the past year I’ve come to learn a lot about the digital branding landscape in China. While I am certainly no expert, I have been blown away by some of the things that I’ve learned.
Commerce, Facebook, Must Read, Social Media, Tools & Resources, Web 3.0 »
The New Facebook
Hopefully, everyone has noticed the new Facebook. It shows us something about humanity, in yet another example of the extent to which people can cope with change. It also demonstrates how hard it is to alter an established platform and still meet the rooted expectations of our users.
Brand Positioning, Consumer Insights, Design & Usability, Digital Branding, Must Read »
7 Seconds
“You never have a second chance to make the first impression.” The web is a particular market space. Consumer behavior differs to a large extent from offline behavior, even though real world’s best practices can be extremely useful for optimizing our online user experiences.
Brand Positioning, Digital Branding, Innovative Campaigns, Social Media »
How Luxury Watch Brands are Innovating Digitally
“Luxury watch marketing” and “digital innovation” rarely shows up in the same sentence, let alone together in an article headline, but contrary to what the industry might think, there are some haute horlogerie brands paving the way online.
Emerging Platforms, Facebook, Social Media »
Google+ or Google-?
Everyone has been buzzing about Google+, the latest Facebook contender to appear on the playing field. What’s different about this new entrant is that Google actually did an excellent job of developing a platform that is both easy to use and sophisticated in scope.
