Over the past year, we have watched the needle climb higher and higher on the Burberry Facebook page, getting closer to being the top fashion brand on the entire platform, until it was finally reached this past Friday. A close second was Gucci, who just yesterday hit the 3 million fan milestone.
The Most Fashionable iPad Apps
Apple’s recent creation of a Fashion section in the iTunes store inspired us to share our five favorite fashion apps. What are yours? Please share in the comments section.
Brand Positioning, Content Strategy, Design & Usability, Digital Branding, Ecommerce, Marketing, Web 3.0 »
How To: Build a Digital Flagship
In the constantly evolving online world where buzz words run rampant, the term “Digital flagship” has emerged, mainly due to recent launches by some of the most globally recognized fashion houses. At Fashion’s Collective, we see this as a welcomed advance from the various brand websites and microsites that have preceded.
Emerging Platforms, Events, Marketing, Social Media »
Front Row at Fashion Week via Livestream
New York Fashion Week may have come and gone, but London, Milan, and Paris are still aflutter with the excitement of new, beautiful clothes straight from the runway. It seems that this season is the coming out party of livestreaming technology, as more and more brands bring a front row view to consumers around the globe. The proof that this is going to become the norm is the fact that it’s not just the usual fashion media sites, like Style.com, that are adding live video. Online retailers such as Net-A-Porter, and more importantly, the brands and designers themselves, are investing in the immediacy that livestreaming provides.
Style »
The Name is Ford, Tom Ford
Anyone who has taken it upon him or herself to put a word on paper about fashion has had to mention the force that is Tom Ford.
