Did you know that over 425 million people access Facebook from a mobile device every month? As a brand, capitalizing on your Facebook fan base through applications is a strategy employed by a vast majority, yet almost none are designed to be compatible with mobile devices. One of the first brands to overcome this challenge is Michael Kors, with the launch of their recent Mother’s Day campaign, “What She Wants.”
Commerce, Facebook, Innovative Campaigns, Mobile, Mobile Apps, Mobile Strategy, Social Commerce, Social Media »
How Michael Kors Drives Engagement thru Mobile-friendly Facebook Apps
Brand Positioning, Design & Usability, Digital Branding, Facebook, Marketing, Social Media, Twitter »
The Actual Cost of Digital Marketing
Working as a brand marketer in today’s oversaturated landscape of media is a more difficult job than ever. Determining where and how budget should be allocated is becoming more fragmented with the constantly growing number of platforms. Digital has clearly made its case as a platform to be taken seriously for many reasons, including a lower barrier to entry in terms of price and a greater potential impact in terms of sharing. We know that there are 1.73 billion internet users worldwide, 400 million of which are Facebook users (Royal Pingdom). The numbers don’t lie and they tell us, as marketers, that we need to consider a mix that includes digital and social media. The question becomes, how much?
