Despite the title of the article, we are not quite yet “post” recession. Still in the midst of an economic downturn, the only difference today, our third year in a depressed economy, is that we no longer feel the pressure and urgency of being in crisis mode. We have all adapted to certain fiscal occurrences and accepted them as our new reality.
Aspirational Consumers, Brand Positioning, Consumer Insights, Luxury Mentality, Marketing »
Brave New World: Marketing Effectively in a Post-Recession Era
Brand Positioning, Content Strategy, Digital Branding, Marketing »
Does Digital Mean the End of Control?
Possibly one of the most significant obstacles for luxury brands when faced with digital marketing is the fear of losing control…and rightfully so. Historically, luxury has translated to exclusive. The idea that access was not widely attainable made luxury brands, and goods, covetable. As the internet launched and gained momentum and warp speed, it brought with it full and total inclusion. Anyone with an internet connection, anywhere around the globe, can access a brand, twenty-four hours a day, seven days a week.
