These days, consumers are more involved and educated than ever before in terms of their purchasing decisions. For marketers, this is a powerful opportunity to reach consumers directly and win them over for life. However, it is critical to target customers directly at the level of their emotional response to a marketing campaign or product and get them invested in the vision and life of a brand.
Using Social Media During Market Week: B2B Strategies for Fashion
Previously on Fashion’s Collective, the question was raised as to whether or not brands fully understand the potential of their social media presences or are solely showing themselves au fait with the different social networks in a bid to “pimp” their brand (read the full article here). Today, I want to shift the focus to whether or not brands are aware of the potential of social media within the B2B space. After attending the AW12 market that just wrapped up, it seems that many brands have yet to unlock the power of Twitter, Facebook, Pinterest et al for trade purposes.
@DKNY and @Bergdorfs Discuss the Balance of Social Media
Twitter. Tumblr. Facebook. Pinterest. Instagram. LinkedIn. Google+. Luxury Society. These are some, but not even close to all of the social sites where I currently maintain a *personal* presence. In addition, there are equally as many social profiles that I am newly responsible for managing on behalf of my employer. In order to better understand how the professionals handle this juggling act (and to genuinely pick up a few pointers myself), I decided to ask fashion social media stars Aliza Licht (of Donna Karan) and Cannon Hodge (of Bergdorf Goodman) how they handle it all.
Creating Tribes Around Cause-based Initiatives
As with most things in our modern world, businesses evolve alongside human behavior. Sometimes, it’s the businesses themselves that innovate and cause a change in how we behave, like Apple’s creation of the iPhone. Other times, it is the culture that drives businesses to improve.
Fashion & The New Tastegraph
I was lucky enough to moderate the discussion at SXSW titled, “Fashion and the New Tastegraph” at South by Southwest this year, which turned out to be a lively discussion with Hilary Peterson from Lyst, Cannon Hodge from Bergdorfs, Dave Surgan from Morpheus Media/Createthe Group and Rachel Tipograph from Gap.
Preparing Your Brand Page for Facebook’s New Timeline
Facebook recently announced that it is rolling out the Timeline redesign layout for Pages (this format had previously only used for individual profiles). While converting to the new layout is currently optional, as of March 30th, all brand Pages will appear in the timeline format. What does this mean for your brand’s Facebook Page and how can you prepare?
