The newest social media craze is Vine, an application that allows users to create mini movies by holding their iOS device steady in three separate shots. The in-app camera then loops the three shots together into one quick, 6 second video clip which is shared with the Vine community (and can also be shared on Twitter and Facebook).
Back in October, I had the pleasure of moderating a panel discussion at the FashionForward: Commerce event entitled “Opportunities in Fashion Week,” between Moda Operandi Co-founder and CEO, Aslaug Magnusdottir and Fashion GPS Marketing Director, Jennifer Jann.
Here is an example of an obvious opening sentence to an article covering digital media and fashion: the web is evolving at an increasingly rapid pace. While seemingly simple, sometimes clichés are just the bare truth.
As a customer, knowing the moment an item goes on sale, without having to do the legwork, is an extremely valuable service. Equally valuable, as a retailer, it could be the final trigger toward completing a transaction. Welcome Hukkster, a platform and technology that allows users to “Hukk” items from around the web, and then automatically receive notifications when the item goes on sale.
Despite the lack of a functional shipment and payment infrastructure, Chinese companies have invested heavily in e-commerce in the past decade and have created an online demand worth hundreds of billions of dollars. However, while the path has been forged and consumers have been educated to purchase goods online, western brands who want a piece of this tremendous market will discover that the lay of the land is unlike what they’ve experienced in the US or Europe.
It seems that now, more than ever, the industry is buzzing with fashion/tech startups. New York, some would argue even more than Silicon Valley, has become a hub for incubating and harboring these businesses. The media feeds the craze, dishing out an ongoing stream of the newest platforms and technologies on a daily basis. The result, it would appear, is that the industry is moving at the speed of light. And in many ways, it is. However, this can be problematic as industry leaders and journalists can sometimes have give into the tendency to praise a new platform all too quickly.