A big thank you to all of the speakers, attendees and helpers who made FashionForward possible. Much excitement was generated, and we’re so thrilled to have sparked conversations, debates and connections at yesterday’s event.
The China Connection
Forget “social media” or “e-commerce”, there is one magical word on the mind of every global brand CEO this year and it’s…CHINA. From mass to luxury, from soap to cars, Western companies are busy aligning their business strategies for maximum impact in this high-potential market. For those executives still learning about what it means to market in China, there are a plethora of events now catering to this need. One such event, China Connect, took place in Paris June 16 – 17, 2011. Said to be “Europe’s first ever Chinese marketing and internet event,” representatives from many global media and luxury companies were present.
Below are some the key takeaways and interesting facts from the event, as reported via Twitter:
How Luisa Via Roma Moves the Fashion Industry Forward: Spotlight on Firenze4Ever
What is fashion without point of view? What is style without personality? Business without innovation? In an industry as creative as fashion, the presence and balance of each of these plays an integral role in establishing meaning, evoking inspiration, and driving success.
One Emerging Designer’s Credo: Jia Collection
Often, we associate luxury with excess, frivolity. We imagine people on yachts over paying for basic items simply because money is no object. But really, and the fashion industry understands this better than any other, luxury can be for anyone who is informed and willing to spend more for something that is special. Luxury can be smart.
Leveraging Brand Identity to Develop a Commercial Strategy
Many commentators decided that this passed season may be remembered more for the bizarre game of designer musical chairs that took place, rather than the actual clothes presented on the catwalks. In London, Claire Wright Keller left Pringle to pursue “other projects” only to reappear at Chloe. In Milan, Gianfranco Ferre’ let go design duo Tommaso Aquilano and Roberto Rimondi, while Trussardi and Milan Vukmirovic amicably agreed to part ways and Alessandro Sartori presented his final collection for Ermenegildo Zegna before joining Berluti.
How To Get Started on Twitter in 8 Easy Steps
The digital world seems to be split into three different Twitter camps: those who are avid tweeters, those who have handles but don’t actively use the platform, and those for which Twitter is still a black box. To the latter two camps, this article is for you.
