It’s come to a point where we’ve catapulted beyond the learning curve that we first encountered when using social media for our brands. We no longer have puzzling thoughts on how to capture the brand voice or what type of imagery works for our audiences. So now that these factors are crystal clear and it the critical role of social media for brands has become obvious, what’s the next step? Do we continue to broadcast and disseminate what we desire? That’s not it. In fact, it’s time to go in the opposite direction and innovate. And what better way to do that than to focus in on the newest technology platforms available to us as brand marketers, and consider how we can partner with them to move our industry forward.
Last week, I had the honor and pleasure of attending the first #LuxuryTalks event, a small, intimate gathering of top women in fashion, luxury, spirits and hospitality hosted by Orit at The O Group. The topic for discussion centered around the opportunities and challenges presented when a business has a single person as the face of the brand.
Why Creating an Aesthetic Vocabulary is Necessary for Lifestyle Brands: An Interview with Meg Touborg
This year at FashionForward, we took a slightly different approach, selecting 5 hot topics and inviting leaders in the industry to present different perspectives on the topic. Naturally, big data was included as one of the central topics to focus on and was neatly relegated to a segment of the day.
During the past year, the world’s population of Ultra High New Worth Individuals (UHNWI) has reached an all-time high of nearly 200,000 people with a total combined wealth close to $28 trillion USD. Contrary to some of the latest media headlines, this growth was largely due to North America and Europe. In fact, the emerging markets are reporting an economic slowdown that has contributed to a decline in UHNWI in China and Brazil.