Why Creating an Aesthetic Vocabulary is Necessary for Lifestyle Brands: An Interview with Meg Touborg
Today I’m chatting with my dear friend, Michele (Mickey) Ateyeh, whose career in fine jewelry and designer accessories has taken her from Tiffany & Co. to Hermes, then Angela Cummings, Inc. followed by Karl Lagerfeld and Carlos Falchi designer handbags. Currently she is directing the newly formed partnership of fine jewelry designer Angela Cummings and Assael.
What Is the ‘Power of Brand Storytelling’, exactly? Like many industry trends, the buzzword of storytelling has become so overused that one can’t help but suffer from ‘storytelling fatigue’. However rampant the nomenclature, though, listing brands in our industry with strong storytelling skills is still somehow a challenge. This is, in part, due to a misunderstanding of the term in a business context; and partly because storytelling techniques and strategies continue to evolve in the digital world.
Last week, I had the honor and pleasure of attending the first #LuxuryTalks event, a small, intimate gathering of top women in fashion, luxury, spirits and hospitality hosted by Orit at The O Group. The topic for discussion centered around the opportunities and challenges presented when a business has a single person as the face of the brand.