Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
The Future of Showrooming: How & Why Retailers Should Make Strategic Shifts Based on Consumer Behavior
Ever since the moment brands understood that their stores fulfill a larger role than just a shopping destination, we experienced an evolution in the setup of flagships. Brands such as Louis Vuitton and Ralph Lauren molded their retail locations into real experiences, increasing traffic across continents and reaching new audiences whose intent might not be to purchase, but solely to experience the brand; a Disneyland for Fashion lovers.
Handbags are quite possibly the most perfect fashion item.