Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
Last week, we had the opportunity to attend a talk given by Brian Solis, a globally recognized digital thought leader, at the SoHo House in New York. The evening focused on conversations with some of his favored start-ups, (among which was the Montaj video app). The event was standing room only, with people crowding to get a glimpse of Adrian Grenier, who later presented two start-ups he has an active hand in, Wreck Room and Shft.com. What we found to be the most interesting and substantial information though, was found in Brian Solis’ new book, titled What’s the Future of Business.
Dubbed as the “world’s largest start-up event”, NY Tech Day took place April 25th in NewYork City. Over 400 tech start-ups were represented, seeking to gain exposure, feedback and grow their networks amidst over 10,000 attendees. The rapidly increasing number of New York-based fashion tech start-ups lead us to attend and assess the prevailing themes these new businesses in our industry are focused on.