Previously on Fashion’s Collective, the question was raised as to whether or not brands fully understand the potential of their social media presences or are solely showing themselves au fait with the different social networks in a bid to “pimp” their brand (read the full article here). Today, I want to shift the focus to whether or not brands are aware of the potential of social media within the B2B space. After attending the AW12 market that just wrapped up, it seems that many brands have yet to unlock the power of Twitter, Facebook, Pinterest et al for trade purposes.
Fashion & The New Tastegraph
I was lucky enough to moderate the discussion at SXSW titled, “Fashion and the New Tastegraph” at South by Southwest this year, which turned out to be a lively discussion with Hilary Peterson from Lyst, Cannon Hodge from Bergdorfs, Dave Surgan from Morpheus Media/Createthe Group and Rachel Tipograph from Gap.
The Technological Power of Social Media
In my recent article entitled, “Why Integrating Social Functionality To Your Site is a Powerful Play”, I highlighted the true impact of smart integration of Social Functionality, because of the vital role of the social aspect of the internet in a new generation’s life. Instead of looking at the Social internet as a tool, my aim was to present social as an integral concept to incorporate in all digital initiatives.
4 Big Ideas from SXSW & the Implications for Fashion
South by Southwest is a maze of presentations, panels, parties, meet-ups and meetings, or at least the interactive portion is anyway. Interactive lasts for a full five days and, at any given moment, there are a multitude of activities occurring simultaneously. There is no debating that fashion’s presence at SXSW is stronger than ever before, and this year many of the industry’s leading brands sent their teams to take in the wealth of knowledge presented. In this article, we discuss the key takeaways.
Who Buys Luxury Watches?
So I must admit…I was never into watches. I didn’t understand the point. Why wear a watch when there’s a clock in every room, in every car, on every cell phone? And if you are going to wear a watch, why on earth spend more than the bare minimum on such a utilitarian accessory?
