Officially launched in 2012 just before the SXSW festival, Mulu.me is one of the most exciting curation-based community platforms. Joining the ranks of Pinterest, The Fancy, OpenSky, Lyst and Svpply, Mulu allows users to save and share items they love, with one major point of distinction: a direct purchase path that allows users to make money for themselves, for their businesses or for the charities of their choice.
5 Noteworthy Pinterest Campaigns
Pinterest, and its popularity as a topic discussed in the conference rooms of fashion industry companies, continues to grow at incredible speed. Many questions arise, “Should our brand be on Pinterest?”, “What are the legal ramifications of Pinterest?”, even “How do I use Pinterest?”. In today’s round up, we gather a snippet of examples of how some fashion brands are using the platform specifically to run campaigns. It comes as no surprise that many of the initiatives target the bridal audience, a major subset of users on Pinterest. What’s especially interesting, though, is how the logistics in running a campaign differ from one brand to the next. Some start the campaign on Pinterest and then take it off to other platforms, like Facebook. Others set up contests where some of the content and title is mandatory, while some invite users to be more freely creative. Through all of it, inferences can be gleaned that may impact your brand’s Pinterest strategy. Here, 5 campaigns to take note of:
Platform Spotlight: The Fancy
It seems that our new cultural obsession online is the act of saving and sharing items we like from around the world wide web, through the technology and community of one platform. An emerging site, in particular, holds a distinct and promising opportunity within the fashion industry. No, we’re not talking about Pinterest.
How Michael Kors Drives Engagement thru Mobile-friendly Facebook Apps
Did you know that over 425 million people access Facebook from a mobile device every month? As a brand, capitalizing on your Facebook fan base through applications is a strategy employed by a vast majority, yet almost none are designed to be compatible with mobile devices. One of the first brands to overcome this challenge is Michael Kors, with the launch of their recent Mother’s Day campaign, “What She Wants.”
The Latest Trends in Web Design
I thought it was time to bring you some of the latest on interactive design. There’s a lot going on when it comes to Social Media; brands are attempting to finalize strategies and maximize Return on Investments to acquire a strong position on emerging social networks such as Pinterest.
The Legal Concerns of Pinterest for Brands
Previously on Fashion’s Collective, we touched on the four areas of intellectual property law that digital marketers may want to revisit as brands increasingly become present across the main social media platforms (Facebook, Twitter, Tumblr and Instagram).
