It’s come to a point where we’ve catapulted beyond the learning curve that we first encountered when using social media for our brands. We no longer have puzzling thoughts on how to capture the brand voice or what type of imagery works for our audiences. So now that these factors are crystal clear and it the critical role of social media for brands has become obvious, what’s the next step? Do we continue to broadcast and disseminate what we desire? That’s not it. In fact, it’s time to go in the opposite direction and innovate. And what better way to do that than to focus in on the newest technology platforms available to us as brand marketers, and consider how we can partner with them to move our industry forward.
As the holiday season descends upon us and shoppers flock to brick and mortar stores to satisfy their retail needs, many brands will launch or heighten the role technology plays in the in-store experience.
Bridging the Confidence Gap to Unlock Growth: How Online Fit Solutions Are Impacting the Bottom Line
Over the years, there have been many respectable attempts to help consumers get confident buying clothing and shoes onscreen. Free shipping and free returns, as pioneered by Zappos and eventually adopted more broadly by the marketplace, has arguably been the most important innovation for digital fashion in the past decade in terms of reducing customer hesitancy and unlocking new growth online. But where do retailers go from here?