Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
Internally at FC, we are closing out SxSW. The preparation is over; the event has come and gone. Our Fashion Brain Bar is in the past, as are all of the panels and presentations attended. Our inner circle dinner party in Austin, which took place for a small group of industry friends and leaders at our beautiful rental house, is now but a memory of great fun, great wine and great dialogue. We even brought the lessons of SxSW back to NYC and taught a workshop last week on the most critical insights, some of which are presented below in this article. However, as much as we may have SxSW fatigue, and are closing the chapter on this year’s festival, we can’t help but feel that the opposite is more attuned with reality; much more than an ending, this represents many beginnings. What will our industry do with the knowledge and insights that were presented? How will new advances in technology impact our culture over the next year or few years?