It’s October, which means school is officially, officially, officially back in session and along with it are a slew of luxury, fashion, and digital events to educate and inspire. Outlined here are eight of the best global events, which just so happen to be coming up in the next few months:
Brand Positioning, Digital Branding, Innovative Campaigns, Social Media »
How Luxury Watch Brands are Innovating Digitally
“Luxury watch marketing” and “digital innovation” rarely shows up in the same sentence, let alone together in an article headline, but contrary to what the industry might think, there are some haute horlogerie brands paving the way online.
Brand Positioning, Design & Usability, Digital Branding, Ecommerce, Must Read »
Hits and Misses of the New YSL Website
In the last few weeks, Yves Saint Laurent quietly launched a revamp of its fashion and accessories e-commerce site found at YSL.com. With a full catalog of products for purchase and full-screen videos, the new site marks a drastic improvement over the previous version. Despite the fashionable new look, certain elements just didn’t live up to the expected digital experience of a luxury brand.
Brand Positioning, Content Strategy, Digital Branding, Facebook, Social Media, Tools & Resources »
Social Media Debate: One Global vs. Many Local
Being a multi-national brand in today’s world isn’t easy. Forget about inflation concerns, outsourcing issues or shareholder demands…social media communication is a challenge in itself! There are currently two primary approaches for global brands:
Emerging Platforms, Facebook, Social Media »
Google+ or Google-?
Everyone has been buzzing about Google+, the latest Facebook contender to appear on the playing field. What’s different about this new entrant is that Google actually did an excellent job of developing a platform that is both easy to use and sophisticated in scope.
Commerce, Ecommerce, Emerging Platforms, Facebook, Social Commerce, Social Media »
An Introduction to Facebook Commerce
As a business strategist focused on digital marketing and social media, I’d estimate that the word “Facebook” comes up in about 85% of my conversations with clients and industry insiders. While the attention in the past two weeks may have moved to the new kid on the block, Google +, Facebook still remains (by a long shot) the social network. Luxury brands are finally understanding how to interact with customers and fans in this arena, and are even beginning to ask the question: “How do we make money here?”
