So I must admit…I was never into watches. I didn’t understand the point. Why wear a watch when there’s a clock in every room, in every car, on every cell phone? And if you are going to wear a watch, why on earth spend more than the bare minimum on such a utilitarian accessory?
Blogging, Emerging Platforms, Facebook, Interviews, Social Media, Twitter »
@DKNY and @Bergdorfs Discuss the Balance of Social Media
Twitter. Tumblr. Facebook. Pinterest. Instagram. LinkedIn. Google+. Luxury Society. These are some, but not even close to all of the social sites where I currently maintain a *personal* presence. In addition, there are equally as many social profiles that I am newly responsible for managing on behalf of my employer. In order to better understand how the professionals handle this juggling act (and to genuinely pick up a few pointers myself), I decided to ask fashion social media stars Aliza Licht (of Donna Karan) and Cannon Hodge (of Bergdorf Goodman) how they handle it all.
Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Mobile, Must Read, Social Media, Tools & Resources »
5 Things To Know About Marketing In China
Over the past year I’ve come to learn a lot about the digital branding landscape in China. While I am certainly no expert, I have been blown away by some of the things that I’ve learned.
Consumer Insights, Content Strategy, Digital Branding, Emerging Platforms, Social Media »
How Digital is Changing Travel, Notes from the Field
My travelling days are forever changed and there’s no going back. As a tech-aholic that’s gotten used to living with a connected device within arms reach at all times, I’ve come to realize how much I rely on web access for nearly every aspect of life. And given this dependence, why should I expect it (want it?) to change while travelling for vacation.
Brand Positioning, Content Strategy, Events, Social Media, Twitter »
Tweeting Your Way to Brand Evangelism
At this point, it shouldn’t be surprising to hear that Twitter has very quickly become an important focus for companies across many industries. Why? For the benefit of those who are less familiar, Twitter is a “micro-blogging platform” that allows 140 character updates and is used to directly interact with people and entities across the world.
Commerce, Consumer Insights, Digital Branding, Events, Mobile, Social Media »
London’s Luxury Marketers Talk eBusiness at Walpole Event
The London scene of luxury insiders came together on October 11th for the Walpole Luxury eBusiness Forum. With participants from Links of London, Yoox, De Beers, Hackett, Smythson, Business of Fashion, Facebook, and many others, it was an international event with a distinctly British feel. Walpole, a non-profit dedicated to “furthering the interests of the British luxury industry” aims to foster a community among UK luxury professionals and facilitate business development across the world.
