Over the past year I’ve come to learn a lot about the digital branding landscape in China. While I am certainly no expert, I have been blown away by some of the things that I’ve learned.
Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Mobile, Must Read, Social Media, Tools & Resources »
5 Things To Know About Marketing In China
Consumer Insights, Content Strategy, Digital Branding, Emerging Platforms, Social Media »
How Digital is Changing Travel, Notes from the Field
My travelling days are forever changed and there’s no going back. As a tech-aholic that’s gotten used to living with a connected device within arms reach at all times, I’ve come to realize how much I rely on web access for nearly every aspect of life. And given this dependence, why should I expect it (want it?) to change while travelling for vacation.
Brand Positioning, Content Strategy, Events, Social Media, Twitter »
Tweeting Your Way to Brand Evangelism
At this point, it shouldn’t be surprising to hear that Twitter has very quickly become an important focus for companies across many industries. Why? For the benefit of those who are less familiar, Twitter is a “micro-blogging platform” that allows 140 character updates and is used to directly interact with people and entities across the world.
Commerce, Consumer Insights, Digital Branding, Events, Mobile, Social Media »
London’s Luxury Marketers Talk eBusiness at Walpole Event
The London scene of luxury insiders came together on October 11th for the Walpole Luxury eBusiness Forum. With participants from Links of London, Yoox, De Beers, Hackett, Smythson, Business of Fashion, Facebook, and many others, it was an international event with a distinctly British feel. Walpole, a non-profit dedicated to “furthering the interests of the British luxury industry” aims to foster a community among UK luxury professionals and facilitate business development across the world.
Events »
8 Must-Attend Global Luxury Digital Events
It’s October, which means school is officially, officially, officially back in session and along with it are a slew of luxury, fashion, and digital events to educate and inspire. Outlined here are eight of the best global events, which just so happen to be coming up in the next few months:
Brand Positioning, Digital Branding, Innovative Campaigns, Social Media »
How Luxury Watch Brands are Innovating Digitally
“Luxury watch marketing” and “digital innovation” rarely shows up in the same sentence, let alone together in an article headline, but contrary to what the industry might think, there are some haute horlogerie brands paving the way online.
