I thought it was time to bring you some of the latest on interactive design. There’s a lot going on when it comes to Social Media; brands are attempting to finalize strategies and maximize Return on Investments to acquire a strong position on emerging social networks such as Pinterest.
Commerce, Emerging Platforms, Social Media, Web 3.0 »
The Technological Power of Social Media
In my recent article entitled, “Why Integrating Social Functionality To Your Site is a Powerful Play”, I highlighted the true impact of smart integration of Social Functionality, because of the vital role of the social aspect of the internet in a new generation’s life. Instead of looking at the Social internet as a tool, my aim was to present social as an integral concept to incorporate in all digital initiatives.
Brand Positioning, Commerce, Digital Branding, Ecommerce, Emerging Platforms, Innovative Campaigns, Social Commerce, Social Media, Web 3.0 »
Merging Marketing and Sales Through Shoppable Video
Collections are often inspired by themes. Marketing campaigns aim to attach consumers to that theme, hoping that it inspires people on an emotional level. And while brands in our industry do pursue artistic brand expression, we often see campaign videos that don’t showcase any product. Similarly, it is often the most creative silhouettes of a new collection that are used for marketing purposes, (shows and campaign videos) while they may not be available in stores because retailers buy into more mainstream merchandise.
Blogging, Commerce, Ecommerce, Emerging Platforms, Facebook, Must Read, Social Commerce, Social Media, Tools & Resources, Twitter »
Why Integrating Social Functionality To Your Site is a Powerful Play
Throughout recent years we have seen the internet develop at a rapid pace. Online technology evolved, allowing brands the capacity to do more than ever before. Social network platforms have grown into today’s digital superheroes, as we’ve prioritized community and the quest for connecting the brand with as many users as possible. We have done this largely by allocating budgets to ‘social’ initiatives and leveraging Facebook, Twitter, Instagr.am and other social platforms for our brand.
Brand Positioning, Consumer Insights, Design & Usability, Digital Branding, Ecommerce, Must Read, Web 3.0 »
How Usability Can Lead to a More Engaging Brand Experience Online
The biggest challenge in designing websites is to balance pure aesthetics, the result of strong art direction, and usability, the intuitiveness of the interface.
Events, Featured, Tools & Resources »
Introducing FC Labs: A Hands-On Workshop to Build Digital Skills
For the past two weeks on Fashion’s Collective, we have been attempting to capture the insights and inspirations that transpired at the FashionForward event through articles recapping each individual presentation. What many of the speakers discussed was powerful enough to change the perspective of the audience on a grander level. But the ability of the industry to truly move forward online relies on each person or brand’s ability to understand and master the best practice tactics that will ultimately lead to success and innovation.
