The fashion industry has come a long way in digital innovation when it comes to New York Fashion Week. We watched as the livestreaming of runway shows turned an exclusive industry into a democratized one, giving outsiders a peek into the ready-to-wear world of high fashion. Now, as New York Fashion Week gets more integrated, both technologically and socially, there is no longer just a desire to connect industry players and loyal clients to the information they so longingly desire at the tips of their freshly manicured fingers. Instead, it has become a necessity. This demand of connectedness requires brands find new ways to serve not only the industry, but their consumer as well. There are a few players that have made a splash in the market and are changing the way we can digitally experience new collections from sought-after designers of the season.
Brand Positioning, Consumer Insights, Digital Branding, Events, Innovative Campaigns, Social Media, Web 3.0 »
The Digital Innovations of New York Fashion Week
Events, Innovative Campaigns, Social Media, Web 3.0 »
Assembled Fashion: Where Fashionistas and Techanistas Meet
It’s no secret, the fashion industry hasn’t been the quickest to adapt in the digital space. For a while, there was this great resistance to social media participation through a slew of poorly functioning websites and a significant absence of branded ecommerce shops. It has always baffled me that, although the intrinsic nature of fashion is to dictate trends in aesthetic and culture, we have completely stalled our translation of fashion into the Information Age. Today, we’ve definitely shifted our attitude and efforts to not only play in the digital space, but to become a reputable player. There’s still a winding road of improvement until the industry truly arrives, but there are some pioneering brands leading the way through community, innovation, and communication. In the end, it’s collaboration between fashion and technology that will help us get there.
Blogging, Consumer Insights, Content Strategy, Digital Branding, Events, Innovative Campaigns, Must Read, Social Media »
A Look At the Industry’s Top Bloggers & How to Reach Them
In just a few short years, we’ve watched as the digital space has dramatically changed the face of fashion. The immediacy of information has played a huge part in this democratization of our industry, and it has been fashion bloggers that have been at the forefront of this change. For the first time, we’ve had the opportunity to hear directly from the target consumer in a most intimate and visual way. Today, we value the opinion and perspective of bloggers as much as we value the views of traditional fashion journalists. And in an effort to play effectively in the digital space, luxury brands have successfully teamed up with bloggers to cultivate incredible content, product and awareness. As fashion bloggers have quickly become a staple in brand partnerships, new and exciting avenues are being explored to establish long lasting relationships with the new voices of fashion.
Aspirational Consumers, Brand Positioning, Commerce, Consumer Insights, Content Strategy, Ecommerce, Emerging Platforms, Social Commerce, Social Media, Tools & Resources, Web 3.0 »
A Svpply For Your Customer’s Needs
Often, bookmarking and aggregating sites enter the digital space and are automatically deemed notorious for causing unproductive noise and adding to the clutter in an already saturated link economy. This is because for quite some time, there has been a need for a fashion bookmarking site that can offer not only utility and inspiration, but an intuitive experience for users that are passionate about product and shopping online.
Commerce, Ecommerce, Emerging Platforms, Social Commerce »
Flash Sales: A Destination of Competion, Prestige and Luxury
We’re all creatures of habit. For some of us, our habits include shopping the Sunday steals sale on Gilt and fumbling furious fingers to the checkout to get the last pair of Raphael Young’s architectural wedges in size 38. It is clear that flash sales have drastically changed consumer behavior, shifting from brick and mortar sample sales to e-commerce sites and their accommodating m-commerce applications.
Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Social Media »
Do You Live in the Glass House of Transparency?
There’s nowhere to run and nowhere to hide in these times of the Digital Age. If you are one of the millions of people that have implemented social networking into their daily lives, it’s safe to say that you may have the constant urge to share the thoughts, ideas and happenings that go on throughout your day. It’s no different for the brands that campaign to captivate our attention. Whether brand or consumer, we have all loosened our ties and let down our hair to reveal who we are as people, communities and companies. In the book “Tactical Transparency,” released by the International Association of Business Communicators, co-authored by Shel Holtz and John C. Havens, the two writers share tips on the importance of unconcealed communication. “We are in an era and atmosphere that demand greater openness. You choose either to examine how your organization can work to embrace transparency or you appear opaque and behind the times to your employees and customers. Period.” In order to get settled in the glass house of transparency, we must discuss the sheer communication between brand and consumer to consider the implications for lasting relationships.
