South by Southwest is a maze of presentations, panels, parties, meet-ups and meetings, or at least the interactive portion is anyway. Interactive lasts for a full five days and, at any given moment, there are a multitude of activities occurring simultaneously. There is no debating that fashion’s presence at SXSW is stronger than ever before, and this year many of the industry’s leading brands sent their teams to take in the wealth of knowledge presented. In this article, we discuss the key takeaways.
Commerce, Consumer Insights, Digital Branding, Events, Innovative Campaigns, Social Commerce, Uncategorized, Web 3.0 »
4 Big Ideas from SXSW & the Implications for Fashion
Brand Positioning, Commerce, Consumer Insights, Content Strategy, Digital Branding, Ecommerce, Events, Must Read, Social Commerce, Social Media, Web 3.0 »
Fashion & The New Tastegraph
I was lucky enough to moderate the discussion at SXSW titled, “Fashion and the New Tastegraph” at South by Southwest this year, which turned out to be a lively discussion with Hilary Peterson from Lyst, Cannon Hodge from Bergdorfs, Dave Surgan from Morpheus Media/Createthe Group and Rachel Tipograph from Gap.
Events »
Fashion Companies Prepare for SXSW
South by Southwest has been in existence since 1987, when it was started as a music festival, and has since grown to include both interactive and film categories. Over the past years, the interactive portion has been largely made up of technology start-ups (think Facebook and Foursquare in their early days), investment firms and agencies. Not this year though; this year fashion is making itself a known presence in the interactive segment of SXSW, even more so than last year, which marked the first installment of Style X (the style element added to the festival). In this week alone, I’ve spoken to people from Burberry, Refinery29, WGSN, StyleCaster, Gap, Third Wave Fashion and Bergdorfs, all who will all be attending SXSW interactive. It seems this is the year for fashion and technology to claim it’s stake in the interactive industry and prove that we are committed to learning, to participating and to innovating.
Facebook, Must Read, Social Media, Tools & Resources »
Preparing Your Brand Page for Facebook’s New Timeline
Facebook recently announced that it is rolling out the Timeline redesign layout for Pages (this format had previously only used for individual profiles). While converting to the new layout is currently optional, as of March 30th, all brand Pages will appear in the timeline format. What does this mean for your brand’s Facebook Page and how can you prepare?
Aspirational Consumers, Brand Positioning, Consumer Insights, Content Strategy, Luxury Mentality, Social Media »
Are Fashion Companies Using Digital to Pimp Their Brands?
Remember the scene from Pretty Woman, when Richard Gere is driving down Hollywood Boulevard in a Lotus, needing nothing more than directions? As he slows down, a slew of hookers emerge to taunt him. They’re not looking for love, they’re looking for someone to pay up, here and now. He ends up willing to pay Julia Roberts to help him find his way, and she takes the opportunity with a potential new client. Ultimately, he falls in love and they live happily ever after and she is elevated from a lady of the night to a lady who lunches. Maybe this is a stretch, but I think there is actually something fashion brands can take away from this, a lesson to be learned.
Events »
Top Fashion Brands in Digital Recognized at the Fashion 2.0 Awards
Celebrating the best in class is a notion that has long spanned both industries and genres. For the third time, Style Coalition held the Fashion 2.0 Awards, highlighting the superior work of fashion brands in the digital and social arenas.
