Officially launched in 2012 just before the SXSW festival, Mulu.me is one of the most exciting curation-based community platforms. Joining the ranks of Pinterest, The Fancy, OpenSky, Lyst and Svpply, Mulu allows users to save and share items they love, with one major point of distinction: a direct purchase path that allows users to make money for themselves, for their businesses or for the charities of their choice.
Commerce, Facebook, Innovative Campaigns, Mobile, Mobile Apps, Mobile Strategy, Social Commerce, Social Media »
How Michael Kors Drives Engagement thru Mobile-friendly Facebook Apps
Did you know that over 425 million people access Facebook from a mobile device every month? As a brand, capitalizing on your Facebook fan base through applications is a strategy employed by a vast majority, yet almost none are designed to be compatible with mobile devices. One of the first brands to overcome this challenge is Michael Kors, with the launch of their recent Mother’s Day campaign, “What She Wants.”
Digital Branding, Emerging Platforms, Innovative Campaigns, Social Commerce, Social Media »
5 Noteworthy Pinterest Campaigns
Pinterest, and its popularity as a topic discussed in the conference rooms of fashion industry companies, continues to grow at incredible speed. Many questions arise, “Should our brand be on Pinterest?”, “What are the legal ramifications of Pinterest?”, even “How do I use Pinterest?”. In today’s round up, we gather a snippet of examples of how some fashion brands are using the platform specifically to run campaigns. It comes as no surprise that many of the initiatives target the bridal audience, a major subset of users on Pinterest. What’s especially interesting, though, is how the logistics in running a campaign differ from one brand to the next. Some start the campaign on Pinterest and then take it off to other platforms, like Facebook. Others set up contests where some of the content and title is mandatory, while some invite users to be more freely creative. Through all of it, inferences can be gleaned that may impact your brand’s Pinterest strategy. Here, 5 campaigns to take note of:
Commerce, Content Strategy, Digital Branding, Emerging Platforms, Social Commerce, Social Media, Web 3.0 »
Platform Spotlight: The Fancy
It seems that our new cultural obsession online is the act of saving and sharing items we like from around the world wide web, through the technology and community of one platform. An emerging site, in particular, holds a distinct and promising opportunity within the fashion industry. No, we’re not talking about Pinterest.
Aspirational Consumers, Brand Positioning, Consumer Insights, Content Strategy, Digital Branding, Facebook, Luxury Mentality, Must Read, Social Media »
Customizing Your Social Media Strategy for Europe
It is a fundamental error for any brand marketing team not to understand their target audience, regardless of whether the impression or relationship with the customer is based online or offline. Now, as social media provides a forum for a more authentic, transparent and personal connection, it brings to light just how well a brand has judged (or misjudged) their customer base.
Brand Positioning, Consumer Insights, Digital Branding, Innovative Campaigns, Must Read, Social Media, Web 3.0 »
Creating Tribes Around Cause-based Initiatives
As with most things in our modern world, businesses evolve alongside human behavior. Sometimes, it’s the businesses themselves that innovate and cause a change in how we behave, like Apple’s creation of the iPhone. Other times, it is the culture that drives businesses to improve.
