Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
The Future of Showrooming: How & Why Retailers Should Make Strategic Shifts Based on Consumer Behavior
3D printers have been around since the start of the 21st century, but as the electronic code that dictates what the machines produce becomes more sophisticated, and the machines become more affordable (Makerbots go for anywhere between $2000 – $3,000), 3D printing has become a hot topic with huge relevance today.
For many of us, wearable technology is a highly futuristic concept, most alive in our imaginations as we think of what could one day be possible. For the luxury sector, in particular, the notion of using technology in garments and accessories feels almost incongruent with the ideals of heritage and craftsmanship that conjure up images of dusty artisan workshops on historic cobblestone streets of the past. Yet, in reality, our society is not far off from adopting wearable technology in our daily lives. And however removed that may seem from the core identity of a luxury brand, the fact is that wearable technology will impact consumer behavior, and this demands attention and foresight.
This New York Fashion Week, you just may have spotted certain fashion icons sporting studded leather jackets bearing the slogan “Out of Hand”, or discreet black flyers posted throughout the city with those same words.
In a recent interview by Luxury Society on trends for 2013, I mentioned customer service as a critical trend for the coming year, adding that “No one in luxury really likes to discuss customer service because the assumption is always that, as a luxury brand, there is an innate high degree of service.”