Showrooming has become a growing point of contention in our industry. As consumer behavior becomes more and more accustomed to using the in-store experience as a point of research and brand experience, only to then purchase online, brands and retailers must pivot their in-store and digital strategies.
Aspirational Consumers, Commerce, Consumer Insights, Content Strategy, Ecommerce, Luxury Mentality, Must Read, Post-Recession Marketing »
The Future of Showrooming: How & Why Retailers Should Make Strategic Shifts Based on Consumer Behavior
Innovative Campaigns, Must Read, Tools & Resources, Web 3.0 »
The 3D Printing Revolution, & What it Means for Fashion/Luxury
3D printers have been around since the start of the 21st century, but as the electronic code that dictates what the machines produce becomes more sophisticated, and the machines become more affordable (Makerbots go for anywhere between $2000 – $3,000), 3D printing has become a hot topic with huge relevance today.
Content Strategy, Digital Branding, Emerging Platforms, Mobile, Mobile Apps, Mobile Strategy, Social Media »
Should Brands Get Tangled Up in Vine?
The newest social media craze is Vine, an application that allows users to create mini movies by holding their iOS device steady in three separate shots. The in-app camera then loops the three shots together into one quick, 6 second video clip which is shared with the Vine community (and can also be shared on Twitter and Facebook).
Consumer Insights, Design & Usability, Must Read, Uncategorized »
The (Sudden) Impact of Wearable Technology
For many of us, wearable technology is a highly futuristic concept, most alive in our imaginations as we think of what could one day be possible. For the luxury sector, in particular, the notion of using technology in garments and accessories feels almost incongruent with the ideals of heritage and craftsmanship that conjure up images of dusty artisan workshops on historic cobblestone streets of the past. Yet, in reality, our society is not far off from adopting wearable technology in our daily lives. And however removed that may seem from the core identity of a luxury brand, the fact is that wearable technology will impact consumer behavior, and this demands attention and foresight.
Consumer Insights, Events, Innovative Campaigns »
The Other Side of Fashion Week
This New York Fashion Week, you just may have spotted certain fashion icons sporting studded leather jackets bearing the slogan “Out of Hand”, or discreet black flyers posted throughout the city with those same words.
Brand Positioning, Commerce, Consumer Insights, Digital Branding, Ecommerce, Luxury Mentality, Must Read »
The NEW Customer Service Means Offering Convenience
In a recent interview by Luxury Society on trends for 2013, I mentioned customer service as a critical trend for the coming year, adding that “No one in luxury really likes to discuss customer service because the assumption is always that, as a luxury brand, there is an innate high degree of service.”
