Previously on Fashion’s Collective, we touched on the four areas of intellectual property law that digital marketers may want to revisit as brands increasingly become present across the main social media platforms (Facebook, Twitter, Tumblr and Instagram).
Brand Positioning, Commerce, Content Strategy, Digital Branding, Emerging Platforms, Must Read, Social Media, Tools & Resources, Trending, Web 3.0 »
The Legal Concerns of Pinterest for Brands
Brand Positioning, Commerce, Content Strategy, Digital Branding, Social Media »
Using Social Media During Market Week: B2B Strategies for Fashion
Previously on Fashion’s Collective, the question was raised as to whether or not brands fully understand the potential of their social media presences or are solely showing themselves au fait with the different social networks in a bid to “pimp” their brand (read the full article here). Today, I want to shift the focus to whether or not brands are aware of the potential of social media within the B2B space. After attending the AW12 market that just wrapped up, it seems that many brands have yet to unlock the power of Twitter, Facebook, Pinterest et al for trade purposes.
Brand Positioning, Content Strategy, Digital Branding, Tools & Resources, Web 3.0 »
Brands & Social Media: Tools for Modern-Day Self-Definition
Today, our digital reality has drastically changed the way that we consume branded content. The cultural importance of brands today is particularly evident when one considers that, particularly in the luxury segment, “people [don’t] consume merely for functional satisfaction, but consumption becomes meaning-based, and brands are often used as symbolic resources for the construction and maintenance of identity.”
Brand Positioning, Commerce, Consumer Insights, Must Read, Tools & Resources, Web 3.0 »
The Issue of Counterfeiting in the Digital Age
It is a modern-day consumer reality that where there is demand for luxury goods, there is ample supply of counterfeit options. Counterfeiting is one of the fastest growing crimes, and shows no signs of slowing down. The World Customs Organization estimates annual global trade in illegitimate goods is about $600 billion, and this figure is expected to rise to $1.7 trillion by 2015. It is estimated that between 5% and 7% of worldwide trade is from the counterfeit market.
Commerce, Consumer Insights, Digital Branding, Events, Innovative Campaigns »
Fashion Wholesale Goes Digital With The First Online Fashion Fair
While it’s old news that the high-end fashion industry has taken – with much relish and gusto – to the world of online, it is perhaps surprising that this move has, by-and-large, been limited to retail. Certainly, there have been enough variations of e-tail to keep us on our toes – from full-price e-commerce, to off-price designer discounters, to the mobile commerce revolution, not to mention the new thing on Facebook, f-commerce. However, given the reality of wholesale, it is somewhat bewildering that there have been so few developments on the all-important B2B side.
Commerce, Facebook, Must Read, Social Commerce, Social Media, Tools & Resources, Web 3.0 »
Social Commerce & Facebook’s Privacy Policy: What Brands Need to Consider
To say that since its launch Facebook has raised some eyebrows in regards to its approach towards privacy and data protection is somewhat of an understatement. From the word go, the social networking site has been repeatedly lambasted with accusations of failing to adequately protect individuals’ rights to privacy, chiefly in respect to personal information and content which users themselves had placed on the site.
