“I’d like it orange with purple polka dots, a striped lining, and navy piping.” No problem. Just because retail buyers have the good sense not to purchase this particular item does not mean that you can’t own it.
How To Leverage User Generated Content as a Luxury Brand, a Presentation by Fashion’s Collective
The transparent nature of the web has paved the way for User Generated Content to become a legitimate, trusted voice that truly resonates with consumers. But with this comes a risk for luxury brands in how to maintain the brand integrity while harnessing the power of User Generated Content. In this presentation, Fashion’s Collective covers the specific challenges, opportunities and approaches for fashion and luxury brands looking to leverage User Generated Content in their digital strategies.
The Cultural Shifts in Consumer Mentality: An Interview with Ben Barry
Due to a number of factors, the consumer mindset is changing. While we understand how this affects our bottom line, it is less clear what changes brands and marketers can make to reduce the negative impact and emerge as stronger, more profitable brands.
Fashion Week: The Tommy Hilfiger Show, Reaffirming the Brand’s Relevance
After 25 years in fashion, the Tommy Hilfiger brand has had some remarkable shifts in brand perception, and its recent success reaffirms the brand’s relevance on a global level today. As it reclaims its core brand identity, we at Fashion’s Collective thought that the Tommy Hilfiger show was the perfect one for us to attend at this year’s New York Fashion Week… and we were right.
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Tommy Hilfiger
Tommy Hilfiger is one of the world’s most successful “American Classic Lifestyle” brands. Started in 1985, Tommy Hilfiger offers men’s, women’s, and children’s apparel, sportswear, and denim, and has expanded over the years to also cover the home, fragrance, and accessories markets. The brand’s huge success can be attributed its distinct ability to deliver classic American style with small touches of novelty that convey an unexpected twist. The designer himself is a true depiction of the American dream, coming from humble beginnings, Tommy Hilfiger started his first clothing business when he was still in high school. His dedication and drive has cemented the brand’s presence in fashion.
Recap of Fashion’s Night Out in New York
Empty plastic champagne glasses and discarded goodie bags still litter the streets of New York and are now an homage to the second annual Fashion’s Night Out in New York.
