Many times over, luxury brands question the need to have a dedicated presence on Facebook. The main issue is that the audience interacting with the brand does not always align with the brand’s target demographic. High-end brands, low-end Facebook fans; to many luxury marketers, it just doesn’t add up. Fashion’s Collective previously covered the notion of brand control within social media. As an open, transparent and conversational platform, Facebook presents a significant challenge to luxury brands. In a three-part series of posts, Fashion’s Collective will approach the dilemma luxury brands must tackle on Facebook.
Brand Positioning, Content Strategy, Facebook, Marketing, Social Media »
The Facebook Dilemma, Part I: To Participate or Not to Participate
Brand Profiles, Featured Brands »
CHANEL
Established in 1909 in Paris, France, Gabrielle “Coco” Chanel revolutionized women’s fashion.
Brand Profiles, Featured Brands »
Tory Burch
In 2004 Tory Burch set out to establish a lifestyle brand, centered around fashion, offering women attainable luxury. The designs that followed presented eclectic, fun and wearable fashions at a reasonable price point.
Brand Profiles, Featured Brands »
Prada
Prada S.p.A. is an Italian fashion house, established from 1913 by two brothers, Mario and Martino Prada. Originally a leather goods shop, named Fratelli Prada, Prada opened its doors in Milano, Italy.
Brand Profiles, Featured Brands »
Tiffany
Established in 1837 in New York City by Louis Comfort Tiffany, the Tiffany brand has since won some of the highest honors and been renowned the world over for its exquisite jewelry.
Emerging Platforms, Marketing, Social Media »
Snapshot: 4 Luxury Brands on Foursquare
There’s no doubt that Foursquare is taking the web by storm. With over 100 million check-ins to date and new media and brand partnerships announced by the minute, it’s clear this location-based marketing site has a strong future.
