It was with surprise and excitement, that I navigated through the European Wrangler Blue Bell website. The site features the pieces in a way that allows users to see the full range of movement. Instead of simply having a front, side back and zoom view, you can playfully put on and remove clothing. The website model goes through the actions of dressing, undressing and moving around in a way that provides not only a cool user-experience, but a much more comprehensive view of the clothing than we normally get online. It immediately conveys that the clothing is both wearable for real life and very, very cool.
Style »
Instant Gratification
A big topic in the fashion industry over the past few years has been the delay from runway to store rack, and a huge challenge is how to shorten that timeline in order to provide consumers with earlier access. Right now, there’s a disconnect between what fashion brands are marketing (on the pages of glossies, on the runways…) and what is available in-store.
