I absolutely love what Gentucca Bini is doing for fashion. At the Pitti show in Florence, she set up a designated area not just to showcase her pieces, but to actually create them on the spot. She is breathing new life into garments that are otherwise expired and outdated by using her own inspirations to redesign them.
Commerce, Ecommerce, Marketing »
The Gilt Phenomenon
There has been so much talk around the Gilt Groupe business model, mainly about how wildly successful it’s become. A recent article expresses concern abut how businesses like Gilt will keep their brand exclusivity. Since exclusivity is achieved through an invite-only membership program, the article worries that as membership grows exclusivity will fall and the result will be an online basement warehouse sale, likened to Walmart and directed to mass market consumers looking only for a bargain. Here I counter the point with the following:
