Fashion’s Collective wishes everyone a wonderful holiday season and Happy New Year! We will be back in January with more articles, posts, comments and insight.
Emerging Platforms, Marketing, Social Media »
Tumbling Into the Fashion Scene
It’s no surprise that Facebook and Twitter have played a large role as “platforms” for many a brand. However, newer to the ranks is Tumblr, a micro blogging platform that allows the sharing of any kind of media, from links to videos. Tumblr participants are encouraged to follow other users and re-blog posts that they like.
An Assessment of Digital: TribaSpace Interviews Fashion’s Collective
Printed in yesterday’s edition of TribaSpace, Fashion’s Collective had the opportunity to be interviewed by the publication’s Megan Cahn. The interview titled, “Fashion’s Collective Can Help Your Company Thrive Online”, reprinted here on Fashion’s Collective:
Top 5 Online Luxury Merchandisers
It is no secret that one of the keys to success for a commerce engine is customer service. Whether in store or online, shoppers expect to be valued from the point that they elect to browse all the way through to purchase. When it comes to ecommerce, level of trust must also be considered, as customers are asked to forfeit actual dollars for virtual merchandise. It is during the process of fulfillment and shipment that the goods go from virtual to actual in the mind of the customer. Brands need to recognize this factor through basic components of online commerce, including usability, security, and customer service.
Style »
Holiday Wishlist, Part 2
For this article, I had a little assistance from Mrs. Claus. I couldn’t leave my wish list for the most important half of the planet to a man that chose his year-round outfit because it matched his favorite reindeer’s nose. Would you? Again, we could have easily made this list into the next great American novel, and most of the women out there would read it cover to cover, but for the sake of time, we did a little editing.
Dissecting Fendi’s Digital Progress
Browsing on Facebook one recent evening, I noticed that Fendi, the Italian luxury goods brand, had purchased prime Facebook advertising real estate: a video ad unit on the social network’s home page. Not a typical move for social media newbies, I was excited at the prospect that Fendi might have made significant strides since I had last checked in on their digital presence. Unfortunately, the ad buy did not allude to grander online marketing improvements. Fendi still has much to work on.
