Our digital age demands that individuals and mega brands alike must show their personality online. If you don’t? Then, your brand is written off by the consumer and considered irrelevant. But it’s no easy fete to translate brand ethos and what may be decades of heritage into today’s ever changing digital dialect. While some brands are in an identity crisis when it comes translating who they are into digital terms, there are a select few, the digital elite, who know exactly who they are and invite you into their world to experience their brand through the multiple social platforms they use. Let’s take a look at the brands with the strongest digital personalities and the tools they use to share their brand traits.
Brand: Free People
Distinguishing Factor/Personality Trait: Creates a tangible fantasy that feeds their free-spirited customer.
Tools of the Trade: Instagram, Bldg 25 Blog