Tommy Hilfiger is one of the world’s most successful “American Classic Lifestyle” brands. Started in 1985, Tommy Hilfiger offers men’s, women’s, and children’s apparel, sportswear, and denim, and has expanded over the years to also cover the home, fragrance, and accessories markets. The brand’s huge success can be attributed its distinct ability to deliver classic American style with small touches of novelty that convey an unexpected twist. The designer himself is a true depiction of the American dream, coming from humble beginnings, Tommy Hilfiger started his first clothing business when he was still in high school. His dedication and drive has cemented the brand’s presence in fashion.
It is hard to believe, but when the company launched in 1985, it contained only a menswear line. After viewing the success of the brand, Tommy Hilfiger debuted its first women’s collection in 1996. Once this line emerged, the brand exploded onto the fashion scene in a way that has endured for years. , the brand has evolved into a juggernaut in the home furnishing, fragrances, and accessories departments.
Distributed in over 65 countries and operating over 900 retail stores globally, Tommy Hilfiger was first picked up by department stores in 2008 when Macys signed a contract to sell the line’s sportswear exclusively. Tommy Hilfiger opened its flagship store in Manhattan in September of 2009, on Fifth Avenue, at the home of the first US Hilfiger specialty store.
The brand is privately held by Apex Partners, and remains under the direction of CEO Fred Gehring and Tommy Hilfiger, the company’s founder and Principal Designer. There is perhaps no brand that has better captured the essence of the American Dream, and Hilfiger’s success has solidified his place in fashion history.
Photo Credits: 2010 Tommy Hilfiger campaign