A brand once known only for motorcycle and aviation wear re-enters the market, presenting their first-ever runway show during New York Fashion Week today.
The legacy of Belstaff is deeply rooted in quality, but not necessarily that of the softest touch or most notorious designer; rather quality in protection, durability and material.
Since the brand’s inception in 1924, Belstaff is, in a sense, going back to its roots; clean lines, timelessness, and pieces with an edginess that comes not from a label itself, but from the feeling you get when you put on something that transforms even the most timid person into a badass.
Today, Creative Director Martin Cooper will unveil what Belstaff will mean for Spring Summer 2012. And, if you’re interested in finding out what the brand has to tempt you into fall, visit their new store on Madison avenue.
Photo credits: Belstaff Fall/Winter 2012