On the heels of Luxury Interactive in London (covered in a previous article), we had the pleasure of also presenting at the conference here in New York. On the agenda, how social media works within a larger online and offline communication strategy.
A high-level presentation on the 3 steps to ensuring your brand is maximizing the opportunities presented in social media while also protecting its heritage, we discuss the how a comprehensive content strategy helps brands maintain control and minimize risk over their global brand presence.
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Photo Credits:Jose O. Mediavilla
