This month we'll be exploring the common mistakes retailers make when considering investments in in-store technology, and how retailers can create a premium and personal customer experience that’s scalable.
Featured: Control Group
An intimate conversation with Charlie Miller of Control Group, an innovation strategy, technology & design company responsible for helping kate spade launch the in-store experience for their new brand, Saturday. The initiative, which has received overwhelming industry praise, replaces printed signs with a dynamic, socially engineered digital signage that encourages shoppers to dwell and interact with products.
Wednesday, May 15th
7 - 8 pm
Meatpacking District, NYC
Over cocktails and conversations, we will cover the following:
Can brands really launch a minimum viable product without risking their image?
How can retailers create a premium and personal customer experience that’s scalable?
What are the common mistakes retailers make when considering investments in in-store technology?
What is the potential ROI?
May 22nd • $225.00
May's workshop is a must attend session for any brand or business looking to leverage digital in the store environment. Whether your company is at the beginning stages of exploring options to devise a strategy, or whether you have already implemented technology in-store and need to better understand how to tweak, evolve and measure your initiative, this workshop will provide the philosophies and tactics needed to ensure success in practical and meaningful ways.
Space is limited to 20. Workshop access is $225 per person.
Wednesday, May 22nd
6 - 8 pm
Meatpacking District, NYC
This workshop will draw on the content presented at the invitation-only conversation series with Control Group, (the innovation, technology & design company responsible for parterning with kate spade to launch the Saturday store, an initiative that received high industry praise for their use of technology).
We will go a step further by providing critical implementation knowledge for businesses to use directly.
This is a highly practical session, where we will state the most promising new functionalities & platforms to explore, and deeply analyze the brands who have done this successfully (and unsuccessfully) through our comprehensive case studies.
At the end of the workshop, you will be armed with the intelligence, tactics and tools necessary to map out a winning strategy and avoid key pitfalls in bringing technology in store.
Leading Practices of Fashion & Luxury and How They Should be Adapted in China
Tuesday, June 17
4 - 6 pm workshop
6 - 7 pm cocktail reception
1200 RMB / $ 195 per person
Pistacchio @ Ferguson Lane, Shanghai
20 spaces available.
For Chinese PayPal accounts please use:
In a highly competitive market, one of most crucial challenges facing brands now in China is how to drive loyalty. As an overwhelming number of western brands move into China, the consumer becomes bombarded with many scattered brand messages. The result is that today’s Chinese consumer is in a phase of discovery, continuously identifying the brands, products and messages that resonate. It’s not enough to have a strong brand heritage anymore—in order to remain ahead of the competition and build loyalty, brands must continually adapt to a fast-changing consumer by being progressive and innovative.
In this exclusive workshop, we will cover the following:
Current pitfalls of fashion & luxury brands in China
Analyze how brand heritage can be re-interpreted in China
Case studies on most effective brands achieving consumer loyalty
Behavioral analysis of what loyalty means to the Chinese consumer
The latest innovations in technology and what they mean for brands
The power of storytelling with today’s connected consumer
Solutions for dedicating resources & key tactics to implement
Workshop New York
We'll be taking the insights + tactics taught in China to New York. This is a must attend workshop for any brand or business with an established presence in China, or who are exploring expansion into this booming market.
Created and lead by an experienced collective, entrenched in new-age marketing specifically for the fashion and luxury industries, FC Labs provides tangible takeaways and thoughtful insights that can be applied immediately.
The first step in aligning internal teams around a central and meaningful brand story, this workshop empowers employees with the perspective, strategic insight and tools to develop and implement winning stories across platforms, both online and off.
Being present where your customers are is only half the battle. This workshop focuses on understanding behaviors across the most relevant social media platforms and arming your team with a purposeful strategy for authentic communication on each extension.
Understanding the newest innovations, and their implications for your business, can inform advances in products, brand communications and knowing the consumer trends that lie ahead.
All new curriculums, created on-demand based on the specific needs of your company.
A thoughtful and analytical introduction to the topic that presents critical philosophies, consumer behavior, business implications and inspires deeper thinking at the brand level.
A deep dive intended for those who have a high degree of familiarity and experience with the topic, and are looking to expand both tactics and strategic approach.
Complete coverage of the topic, from introduction to advanced.
Private sessions for c-level executives.
Pricing for FC Labs depends on multiple factors, including the type of lab, location, and number of attendees anticipated. Please complete the contact form to learn more about pricing based on your needs.
Clients have included fashion and luxury brands, PR firms, holding companies, agencies, film production houses and technology vendors.
Internal teams from departments including Marketing, Public Relations, Creative, E-Commerce, Social Media, Operations, etc.
Workshops include both high level strategic and ground level execution, and can be customized accordingly depending on who is in the room. Workshops have included C-level executives, VPs, Directors, Managers and Coordinator levels.
Our official New York location is the House of Bumble, however, workshops are often taught on-location at each client’s office.
In addition, FC Labs are taught around the globe in locations including Europe, Asia, Australia and Brazil.
Through a collaborative research and discovery phase, the team at FC Labs will gain insight to the specific needs and challenges your company faces and tailor the curriculum accordingly.
Custom Labs are all-new curriculums created at the request of a client. The topics are based on the needs of each individual client. Custom Labs have been taught around the world to brand teams.
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