http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/ A new-age marketing resource for fashion and luxury brands. Mon, 25 Jul 2011 13:34:49 +0000 hourly 1 http://wordpress.org/?v=3.2 http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/comment-page-1/#comment-46 fashionscollective Tue, 27 Jul 2010 17:52:50 +0000 http://fashionscollective.com/?p=1423#comment-46 Thanks for your perspective and for reading. There's much more to come! Thanks for your perspective and for reading. There’s much more to come!

]]> http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/comment-page-1/#comment-44 Thomai Serdari Tue, 27 Jul 2010 13:40:48 +0000 http://fashionscollective.com/?p=1423#comment-44 This post is great and right on target! Being a host *is* the luxury brand's new role and of course, there is a very clear distinction between a host and a great host. I do believe that tradition, heritage, and sophistication are still the qualities that need to be expressed online. When this is achieved the exclusivity is maintained and the brand remains coveted. I am looking forward to reading your forthcoming articles with the hope that you will also present cases of successful online branding of luxury and highly exclusive names. Thanks for your work! This post is great and right on target! Being a host *is* the luxury brand’s new role and of course, there is a very clear distinction between a host and a great host. I do believe that tradition, heritage, and sophistication are still the qualities that need to be expressed online. When this is achieved the exclusivity is maintained and the brand remains coveted. I am looking forward to reading your forthcoming articles with the hope that you will also present cases of successful online branding of luxury and highly exclusive names. Thanks for your work!

]]> http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/comment-page-1/#comment-41 Thomas Mon, 26 Jul 2010 17:55:41 +0000 http://fashionscollective.com/?p=1423#comment-41 I'd say LUXURY lost control when Coach made bags with giant C's on them and LV threw out years of cultural heritage for fast scores with Japanese anime. I’d say LUXURY lost control when Coach made bags with giant C’s on them and LV threw out years of cultural heritage for fast scores with Japanese anime.

]]> http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/comment-page-1/#comment-40 fashionscollective Mon, 26 Jul 2010 13:48:56 +0000 http://fashionscollective.com/?p=1423#comment-40 Hi Craig, thanks so much for your note and for reading FC. Lots more good stuff to come:) Hi Craig, thanks so much for your note and for reading FC. Lots more good stuff to come:)

]]> http://fashionscollective.com/FashionAndLuxury/07/does-digital-mean-the-end-of-control/comment-page-1/#comment-39 Craig Nathan Mon, 26 Jul 2010 13:31:22 +0000 http://fashionscollective.com/?p=1423#comment-39 Looking forward to reading more. Great article post. Great. Looking forward to reading more. Great article post. Great.

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