Introduced to the US market in 1989, Lexus represents the luxury division of the Toyota Motor Group. Sold globally, Lexus has since become Japan’s top selling luxury car.
The brand sprung from a top-secret meeting, held in 1983 and dubbed the “F1”, a meeting where the chairman of Toyota challenged his team to create a luxury vehicle that rivaled all others. The end result was the LS 400.
In keeping with the image as a leading luxury automotive brand, select Lexus dealers offer amenities including refreshment bars, putting greens, on site cafes and clothing boutiques on premises. In addition, exclusively for Lexus owners, a monthly magazine, Lexus Magazine, features both automotive and lifestyle articles.
A pillar to the Lexus brand is a higher level of service, reflected in customer satisfaction surveys worldwide. To maintain this, dealers have elected to send employees to training seminars at establishments including Nordstrom and the Ritz-Carlton.
Photo Credits: Lexus LF-C, Lexus.com
