We had the opportunity to take part in the Fashion140 Conference remotely, watching via Livestream, and tweeting the highlights of the conference to our followers. What makes Twitter so perfect for events is the ability to quickly capture sound bites and save them for later.
Below are our top 18 twi-ghlights (Twitter highlights, get it?) from the conference:
1. People sign into Facebook at 8am, 12pm, 4pm, and 8pm. Plan content sharing accordingly, but keep in mind time zones!
2. The @UrbanOutfitters take on social media: Think – Connect – Listen – Party – Measure
3. Women outnumber men on social media. 5.5 hrs per month vs. 3.9.
4. 60% of menswear is purchased by women. How can we use this stat when we think about selling men’s clothing online?
5. In 2011 there will be 1 trillion mentions of brands online.
6. 60% of @HauteLook business is done during peak sale times.
7. E-mail is not going anywhere. Important part of the @HauteLook business.
8. Twitter feeds for brands like @OscarPRGirl are a kind of “reality TV”
9. If I genuinely like something, I’ll just put it up there. ~ @mrjoezee referring to his approach to Twitter
10. @mrjoezee working on how to give Elle readers relevant info that doesn’t feel old when magazines are worked on 4 months out.
11. “It was 6 months, then 20 min, then 5 min, then it turned into livestream, then into leaked backstage pics!” @mrjoezee
12. Half of all of the 27 million posts that go up every day are photos. ~ @theRealRichTong on @Tumblr
13. Nobody asks us what the ROI of TV or print is… and I can’t tell you what it is for social media ~ @9ThreadsDigital
14. On stage at #Fashion140 is @AndyrDunn of @Bonobos. menswear e-com dedicated to getting rid of “khaki diaper butt” on men. Really.
15. “Men tend to shop for problem solving. Women shop for sport.” @NickWooster
16. Want to find ppl in deep stage of discovery. Not waiting to build websites, nor claiming to be experts. ~ Joseph Ferrara, NY Angels
17. SEO, SEM, + Email drive high-end flash sale site @AjalineJewelry. Social media less. (Selling jewelry in the $16k range.)
18. Twitter generates 10% of traffic + sales for high-end jewelry line @AlexandraMorNYC.
Other events happening in the luxury digital space: The 8 Must-Attend Luxury Digital Events
Follow us on Twitter at @FashCollective for updates from future events.
Author: Tamar Koifman
Copy Editor: Gina Conforti
