Brand heritage and/or individual attention is a big part of this for me. I recently attended the trunk show of a young designer and wound up making a purchase after hanging out with her and her friends for about an hour. It wasn’t a pretentious or “luxury” environment at all, but when I tried on the clothes it felt special and captured a feeling (the kind of feeling that can’t be mass-produced).

I run my own very high end Jewellery workshop David Marshall London right in the heart of London and our aim is and always has been excellence how ever large or small the piece make.

Our aim is to create work that people will want to own and treasure and enjoy wearing and they also have a story of how it’s made and why. They get to understand what they’re buying when they come to us and the more they realise what we can do the more demanding the designs become.

We all talk about the Luxury Brands but actually Tomorrow’s collectables will come from mixture Designers Artist’s and Craftsmen and this is why Luxury Brands are trying redefining themselves

David Marshall

http://www.davidmarshallondon.com