At Style Coalition’s Fashion 2.0 event this past Tuesday during Internet Week, three of the top fashion brands in digital were interviewed in front of an audience. Here’s what Bergdorfs, DKNY and Kate Spade all had to say about the both dreaded and necessary “Return On Investment” conversation in social media.
“ROI is so much more than dollars now…it’s what’s exciting people now” – Cannon Hodge, Bergdorf Goodman
“I am not obsessed with ROI. I don’t even think about it…It’s brand evangelism I’m after.”-Aliza Licht, DKNY
“ROI is not what drives social. You can’t be an innovator if you’re strapped to the wallet of the CEO” -Lindsay Knaak, Kate Spade
Photo credits: Windows8Update