This New York Fashion Week, you just may have spotted certain fashion icons sporting studded leather jackets bearing the slogan “Out of Hand”, or discreet black flyers posted throughout the city with those same words.
Consumer Insights, Events, Innovative Campaigns »
instant payday loans online
The Other Side of Fashion Week
Commerce, Consumer Insights, Content Strategy, Ecommerce, Emerging Platforms, Must Read, Social Commerce, Tools & Resources, Web 3.0 »
Gathering Business Intel at Fashion Week
Back in October, I had the pleasure of moderating a panel discussion at the FashionForward: Commerce event entitled “Opportunities in Fashion Week,” between Moda Operandi Co-founder and CEO, Aslaug Magnusdottir and Fashion GPS Marketing Director, Jennifer Jann.
Aspirational Consumers, Brand Positioning, Consumer Insights, Content Strategy, Luxury Mentality, Social Media »
Are Fashion Companies Using Digital to Pimp Their Brands?
Remember the scene from Pretty Woman, when Richard Gere is driving down Hollywood Boulevard in a Lotus, needing nothing more than directions? As he slows down, a slew of hookers emerge to taunt him. They’re not looking for love, they’re looking for someone to pay up, here and now. He ends up willing to pay Julia Roberts to help him find his way, and she takes the opportunity with a potential new client. Ultimately, he falls in love and they live happily ever after and she is elevated from a lady of the night to a lady who lunches. Maybe this is a stretch, but I think there is actually something fashion brands can take away from this, a lesson to be learned.
Commerce, Emerging Platforms, Social Media, Web 3.0 »
The Technological Power of Social Media
In my recent article entitled, “Why Integrating Social Functionality To Your Site is a Powerful Play”, I highlighted the true impact of smart integration of Social Functionality, because of the vital role of the social aspect of the internet in a new generation’s life. Instead of looking at the Social internet as a tool, my aim was to present social as an integral concept to incorporate in all digital initiatives.
Brand Positioning, Consumer Insights, Digital Branding, Events, Innovative Campaigns, Social Media, Web 3.0 »
The Digital Innovations of New York Fashion Week
The fashion industry has come a long way in digital innovation when it comes to New York Fashion Week. We watched as the livestreaming of runway shows turned an exclusive industry into a democratized one, giving outsiders a peek into the ready-to-wear world of high fashion. Now, as New York Fashion Week gets more integrated, both technologically and socially, there is no longer just a desire to connect industry players and loyal clients to the information they so longingly desire at the tips of their freshly manicured fingers. Instead, it has become a necessity. This demand of connectedness requires brands find new ways to serve not only the industry, but their consumer as well. There are a few players that have made a splash in the market and are changing the way we can digitally experience new collections from sought-after designers of the season.
Brand Positioning, Content Strategy, Digital Branding, Tools & Resources, Web 3.0 »
Brands & Social Media: Tools for Modern-Day Self-Definition
Today, our digital reality has drastically changed the way that we consume branded content. The cultural importance of brands today is particularly evident when one considers that, particularly in the luxury segment, “people [don’t] consume merely for functional satisfaction, but consumption becomes meaning-based, and brands are often used as symbolic resources for the construction and maintenance of identity.”
